(solved) Marketing Essentials ALDI
Added on 2020-10-22
16 Pages5131 Words492 Views
MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Key roles of marketing and relevance with other functional units........................................1P2 Roles and responsibilities of marketing relate to the wider organisational context..............4TASK 2............................................................................................................................................7P3 Comparison of marketing mix...............................................................................................7TASK 3..........................................................................................................................................10P4 A market plan.......................................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONThe marketing essentials can be described as those tools and techniques which aremandatory for carrying out more effective as well as efficient promotional activities . Marketingrefers to an important activity for each and every organisation so that they can promote theirgoods or services in an appropriate manner to earn better outcomes on regular basis. There arevarious kinds of promotional methods such as advertisement, posters, banners, pamphlets and soon. These activities provide support to boost up goodwill of brand along with improvingproductivity as well as profitability in desired manner (Kahn, 2014). This report is based ALDIwhich is a German discount supermarket chains that deals in retailing and render requiredproducts to people for completing their requirements properly. It was founded by Karl Albrecht& Theo Albrecht in the year of 1913, almost 105 years ago. It has around 10,000 stores at globallevel in 20 nations as well. They provide main goods such as food, beverage, sanitary articles,household goods and so on. This assignment will discuss about role of marketing and itsrelevance to other functional units. It also includes the comparative description of factorsinvolved in marketing mix of ALDI with another retailing company.TASK 1 P1 Key roles of marketing and relevance with other functional unitsThere are various types of departments which are established in an organisation to carryout several kinds of activities or tasks in proper and systematic manner . All sections of acompany has their own roles and responsibilities according to which they recruit desired staffmembers as per their field of expertise in particular branch. This will facilitate them to attainactual requirements of company in order to fulfil duties or tasks in an appropriate manner alongwith desired outcomes on regular basis (DuBrin, 2011).Marketing: - The term marketing can be described as to conduct an effective as well asefficient methods to make people aware about product or brand. It is all about to communicatewith customer properly and promote brand along with motivation clients to purchase specificproduct or service. Nature of marketing: - Marketing can be considered as human activity which iscustomers oriented to know about their actual requirements. The procedures of marketing helpsto improve productivity as well as profitability to complete goals of an organisation.1
Concept of marketing: - The term marketing has concept of making an effective as wellas efficient strategies to implement for satisfying customer properly,. It includes several factorsto fulfil client needs, increase sales, maximize profits and beat the competitors accordingly. ALDI has its different departments that are organised in correct way to conduct requiredprocess more effectively as well as efficiently to gain better outputs properly. Some of thesesections and their relation to other functional units are described below: Product (Service management): - The term product can be described as final goodwhich is ready to be sold to customers for completing their requirements (Ottman, 2017). It isnecessary to first obverse and analyse thoroughly about actual needs, wants and demands ofclients so that according to their preferences an appropriate products or service can be producedto fulfil expectations of consumers properly. ALDI have to focus on needs of consumers as wellas changing trends of market so that required goods can be manufactured to provide satisfactionto customers. This will facilitate to gain loyal people for company which make sure long termprofitability for same. Marketing team can provide exact information about requirements ofpeople along with fashion of market according to which ALDI can produce correct goods toachieve satisfaction of customers. Pricing: - This can be described as price of any product which is expected fromcustomers in exchange of specific goods or services from an organisation. Price of productsincludes cost of production, profit of firm and other minor expenses which are spend into otheractivities relevant to goods. It is necessary for an enterprise to focus on budget of income ofcustomers so that more number of people can afford products of company. It will helps to boostsales which results into improving profitability of an organisation. ALDI have various kinds ofproducts at different range of price so that every person can buy its goods as per their efficiencyof affordability and need as well. Marketing section of company have duty to determine actualneeds of people along with their budget of income according to which ALDI can decide theirnew budget of manufacturing an innovative product. Promotion: - It can be described as major role of marketing in which organisation canpromote their product through various kinds of promotional activities (Hugos, 2018). It includesseveral modes of promotion such as advertisement, posters, banners, pamphlets and many morewhich helps to improve goodwill of brand. These activities motivates or make people convincedto buy goods through promoting an attractive features. Marketing department of ALDI provide2
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