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Innovation and Marketing Mix Assignment | Extended Marketing Mix

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Added on  2020-04-01

Innovation and Marketing Mix Assignment | Extended Marketing Mix

   Added on 2020-04-01

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EXTENDED MARKETTING MIXINNOVATION ANDMARETINGINSTITUTIONAL AFFILIATION(S)STUDENT NAME[Pick the date]
Innovation and Marketing Mix Assignment | Extended Marketing Mix_1
INNOVATION AND MARKETINGMARKETTING-EXTENDED MARKETING MIXFigure: Extended marketing mixSource: (Brocke 2012) COLESAn Australian based chain of supermarket that was established in the year 1914 is Coles who has more than 2300 retail outlets while gaining revenue of around $38 billion yearly. The product it deals in comprises of groceries, meat, liquor, etc. and few products under its own brand (Coles Supermarkets Australia Pty Ltd 2017). Coles marketing policy covered under marketing mix can be explicated after reviewing its marketing strategies. The products it deals in are basically related to variety of general products along with financial services. Along with it, the company also deals in online services and owns Spirit Hotels. To maintain low pricing strategy, Coles introduced various schemes and staff retaining techniques. Coles along with maintaining 2300+ supermarkets has many express stores that allow fast delivery of products to its customers. Marketing and advertising strategy of Coles reflects on low 2
Innovation and Marketing Mix Assignment | Extended Marketing Mix_2

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