Concepts of Marketing and the Role of a Marketing Manager

Essentials
(PART 1)

Contents
• Introduction
• Concept of marketing, including current and future trends
• Different marketing processes
• Analysis of the role and responsibilities of a marketing manager
• Inter relationship and influence of marketing function with and on
other functional units
• Value and importance of the marketing role
• Significance of having effective interrelationships between different
functional departments
• CONCLUSION

INTRODUCTION
Marketing is the procedure of promoting goods and services using
tools of advertisement and selling. Marketing is a procedure which
helps an organisation to increase their sales revenue and enhancing
their profitability. The main aim behind developing this presentation is
to build an understanding about concepts of marketing along with
various marketing processes. For effective completion of this
presentation, Sainsbury’s organisation is selected which is a
supermarket company engaged in retail industry.

Concept of marketing, including
current and future trends
Marketing concept is a philosophy which analysis the needs and demands of
consumers in order to satisfy them. This marketing concept is further divided into five
concepts which covers each and every aspect of promoting a good or service. These
concepts are:
•Production concept
•Selling concept
•Marketing concept
•Societal marketing concept
•Product concept