Marketing Essentials Assignment- Apple Inc

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Roles and responsibilities of the marketing function of Apple.............................................1
P2 Roles and responsibilities of marketing in organisation context...........................................4
Task 2...............................................................................................................................................7
P3. Comparison of ways in which Apple and EE apply the marketing mix...............................7
Task 3 ..........................................................................................................................................11
P4 Prepare and evaluate a basic marketing plan for Apple.......................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing term define as the process of management through which goods and services
move from concept to the customer to satisfy their needs and wants. It is very important tool in
the modern business organisation. Management process includes such as building strong
relationship, managing customers demand, adopt best strategies and compete the competitors for
achieving organisation's goals and objectives (Brooks and Simkin, 2011). Marketing involves the
coordination of four elements as product, price, place and promotions. Apple Inc. is an American
multinational technology company that designs, develops and sells electronics, computer
software and online services. Its headquartered in Cupertino, California. Company is selling
various products including iPhone smartphones, iPad tablet computer, iPod, Apple watch etc. it
was founded by Steve Jobs in 1976. Apple is the world's largest information technology
company as its revenue is approx US$229.234 billion and there around 123,000 employees are
working. It maintains around 499 retail stores in different countries. This report is based on
Apple's marketing functions which play important roles and responsibilities for developing firm.
New Apple products are developed to include improvement of applications and systems which
are set at various prices that depends on capability of customers. This unit initiates with
discussion of marketing mix of two companies. It focus on marketing plan of Apple. Some
recommendations have also given to improve its functions.
TASK 1
P1. Roles and responsibilities of the marketing function of Apple
Marketing functions play vital role for organisation development because department has
responsibility to generate revenues, maximise profits, increasing market share and it helps in
contributing to company growth and profitability. Generally, Apple company focus on creating
new or innovative products with high quality of features that helps in satisfying customers needs
and meet their desired expectations. They make several marketing strategies to promote their
brands as well as products and services (Chen, 2010). Apple always produce unique products or
new system software that other competitors might be unable to beat that is why it is world's
largest informations technology company. So for the promotions of particular products and
services, company's marketing functions play important role for making effective strategies by
identifying best alternatives of strategy. There are several roles and responsibilities which Apple
must requires to consider while making any decision and adopt strategies for effective promotion
1