Marketing Essentials (Part-1)

Marketing Essentials
(Part-1)

Content
• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing relate to the wider organisational context
• Conclusion
• References

Introduction
A market is a place where buyer and seller
come together for exchange of goods and
services. It can defined as the collection of
people who wish to buy the product with
wide range of product at a point of time.
Marketing is the essential part of the
business