Marketing Essentials Assignment on Your Destination

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
a) Duties and responsibilities of marketing officer with proposed structure..........................1
b) Roles and responsibilities which contributes in the wider organisational context.............2
PART 2............................................................................................................................................3
a) Using the 7Ps, comparing Your Destination approach to applying the marketing mix with
National express in achieving the business objectives...........................................................3
b) Producing a basic marketing plan for national expansion.................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
With respect to operate functions and operations, there are different kinds of activities
promoted with marketing. It assists to get successful outcomes in the company through
producing more systematic work performances. In this way, different strategies and activities set
that help to attract customers in the business. With this consideration, development of activities
consider as desired results which help to make innovation (Chen, Chowdhury and Lambert,
2015). In this aspect, present report is based on Your Destination which deal in transport sector
and ascertain several activities and tasks to attract customers. They consider innovation to attract
different people in the business. For gaining insight information of present report, it covers duties
and responsibilities with proposed structure. Furthermore, it includes roles and responsibilities
which contribute major consideration to make desired results with objectives. In addition to this,
it considers focus on comparison between chosen business and other competitor. At last, it
determines effectiveness through create successful plan.
PART 1
Memo
To: Your Destination (Senior management meeting)
From: Marketing manager
Date: 20 June 2018
Subject: Duties and responsibilities of marketing officer with proposed structure
In order to consider recruitment of two marketing officers, expansion plan need to
develop to attain desired results. In this way, marketing considers important functions and
operations to attract several people in the business. In this regard, in different international areas
in which transportation facilities implement with marketing tools. Therefore, it will help to
focus on innovation and attain more effectiveness in the company. Furthermore, it also develops
promotional activities to produce effective results (Heiskala, Jokinen and Tinnilä, 2016). Hence,
following are different duties and responsibilities of marketing officer to develop systematic
work performances: Collection marketing information and analysis it: In respect to attain more effective
functions and operations, marketing office of Your Destination needs to identify and
analyse marketing information. This is because in this aspect, they are able to develop
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more significant advantages that assist to meet with the targets and aims. It is the best
way to focus on customer demand and requirement with the company (Sun, Wandelt
and Linke, 2015). Hence, the chosen business is able to satisfy them easily. Creating market plan with product design and development: Furthermore, marketing
officer also needs to concentrate on design more profitability aspect. In this way,
systematic results will be developed so that manager can implement effective product
design and attain more profitability as well. Setting standard and grade: In respect to set standard and grade, effective functioning
will be developed at workplace. In this regard, effectiveness in the business could be
developed to attain desired outcomes as well. The chosen business increases standards
in products and services to concentrate on production activities of the business. It will
help to create more values and systematic outcomes in the business (Park, Egilmez and
Kucukvar, 2015). With the help of setting standards, Your Destination is able to attract
more people in their enterprise. Determining branding, packaging and labelling: Along with this, another
responsibility of marketing officer is to determine proper packaging, branding and
labelling on their services. It is the best way to cater different people at workplace. This
is because in UK, there are maximum customers attracted in transport with provide them
more effective packaging and labelling. It helps to gain more effective advantages at
workplace to attract people in the business (Amekudzi-Kennedy, Akofio-Sowah and
Brodie, 2016).
 Price and selling: Price and selling is more effective perspective that assists to
determine successful results. In this way, products and services included several benefits
which help to attain more creative work performances at business environment. In Your
Destination, there are several customers buying products with see and know about price
and selling point of products (Stewart, Burger and Johnson, 2017).
Roles and responsibilities which contributes in the wider organisational context
In respect to focus on the above duties and responsibilities, it can be stated that
marketing manager performs different activities in proper way. In this regard, creativity and
innovations help to develop target market and attain desired objectives as well. In respect to
create systematic pricing and promotional activity in Your Destination, manager will be able to
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