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Marketing Concepts : Ryanair

   

Added on  2021-02-19

7 Pages1254 Words24 Views
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ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Marketing concepts and their effectiveness on products and services sold by Ryanair..............3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONMarketing can be defined as promoting of the products in order to increase their sales. It isone of the most important function to increase profitability. Present report will lay emphasis onRyanair. It is an Irish budget airline which was being founded in the year 1984. Company hasbeen headquartered in Swords, Dublin, Ireland. They have various subsidiaries like RyanairAtlantic, Ryanair DAC, Malta Air. Present report will examine the car rental services which isbeing provided by the airline company. It will also lay emphasis on the various concepts ofmarketing such as production concept, product concept and many more.MAIN BODYMarketing concepts and their effectiveness on products and services sold by RyanairMarketing management orientation- It can be defined as that concept in which companyanalyses the needs and demands of target consumers and works on satisfying their wants. Thiscan also provide Ryanair with more competitive advantage. The businesses design a product withthe customer in mind rather than pushing the products they feel like making. There are variousmarketing management orientations, this includes the following:The marketing concept- This concept is based on making employees fully aware about the goalsand objectives of company and making consumers satisfy more than their competitors. Ryanair isengage in providing car rental services to their customers, in this concept they just need to findthe right passengers who can explore these services (Homburg, Jozić, and Kuehnl, 2017). Foranalysing the right consumer, company can involve in doing market research, so that they canalso involve in following the latest market trends. Production orientation- This concept basically lays emphasis that the goods and services whichare being sold are at affordable prices. Like for example the car rental service of Ryanair isavailable to consumers at affordable and cheap prices. This service is being available topassengers without even booking flight tickets (Deepak and Jeyakumar, 2019). It is alsoavailable at before, after and during taking flight services. Thus, this can support organization inmaking their services more liked by consumers. It will also help firm in increasing their goodwillin market and establishing their market in new areas. Product orientation- This concept is totally different from the production concept. In thisconcept consumers are engaged in demanding the quality of services. They do not want quality,they want quantity. So Ryanair must also be involved in giving passengers high quality rides.

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