logo

Marketing Essentials Assignment

16 Pages4252 Words68 Views
   

Added on  2020-06-04

About This Document

Marketing Essentials Concept of Marketing Assignment INTRODUCTION 1 TASK 11 P1 Responsibilities and roles of marketing function1 P2 Relation of roles and responsibilities of marketing function with organisational context 3 TASK 25 P3 Marketing Mix application by various organisation 5 TASK 39 P4 Marketing plan9 CONCLUSION 11 12 REFERENCES 13 INTRODUCTION Concept of marketing is very wide it include activities from marketing research to offering a innovative product to large number of customers. Under this manager of company use large number

Marketing Essentials Assignment

   Added on 2020-06-04

ShareRelated Documents
Marketing EssentialsAssignment
Marketing Essentials Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Responsibilities and roles of marketing function...................................................................1P2 Relation of roles and responsibilities of marketing function with organisational context....3TASK 2............................................................................................................................................5P3 Marketing Mix application by various organisation..............................................................5TASK 3............................................................................................................................................9P4 Marketing plan ......................................................................................................................9CONCLUSION .............................................................................................................................11.......................................................................................................................................................12REFERENCES..............................................................................................................................13
Marketing Essentials Assignment_2
Marketing Essentials Assignment_3
INTRODUCTIONConcept of marketing is very wide it include activities from marketing research tooffering a innovative product to large number of customers. It is one of the essential and mostimportant activity of every enterprise (Mattson and Basu, 2010 ). Under this manager ofcompany use large number of communication channels to motivate the customers to buy thefirm's product. Every organisation use this to attract more customers and to capture a largermarket share. ALDI one of the leading global brand who deals in grocery product, based in UKis that under this report for study. Today company is operating in more than 35 countries andhave more than 2500 stores. Main roles and responsibilities of marketing function of anenterprise is mentioned under this report. Hoe functions of marketing departments are relatedwith other activities of a company is detailed in this. Further, application of various elements ofmarketing mix by different organisation and marketing plan for ALDI is all described in thisreport. TASK 1P1 Responsibilities and roles of marketing functionFunction of marketing is essential element of every enterprise. Large number of activitiesare covered under this (Functions of marketing, 2017). This provide an opportunity or platform,to the firm to communicate with its customers and to motivate them to buy the firm's product.Create demand is one of the important function of marketing department (Grönroos and Ravald,2011 ). For this various promotional tools or a mix of communication tools are used by thecompany. Optimum utilisation of all the funds and resources available is also come under themain responsibility of marketing function. Further main responsibilities and roles of a marketingdepartment of an enterprise can be understood by the following points:Product: A product can be anything which a firm offer to its customers for satisfyingtheir needs. For attracting more customers it is very essential that it must be well featuredso that it can fulfil the requirement of different customers (Functions of marketing, 2017).It is one of the main responsibility of a marketing department to make and offerinnovative products. For this marketing department of ALDI can conduct research toidentify the needs of customers. A product having more features attract more customers. 1
Marketing Essentials Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials Responsibilities Assignment
|14
|5114
|33

Marketing Essentials of Aldi : Assignment
|17
|6051
|41

Marketing Essential Assignment | Marketing Assignment
|16
|5433
|61

Unit 2 Marketing Essentials Assignment Solution
|17
|5325
|27

Marketing Firms and Its Roles of ALDI : Report
|17
|5614
|43

Assignment on Marketing Essentials : ALDI
|18
|4736
|62