Marketing Essentials: Role of Marketing Function within TESCO

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project part 1....................................................................................................................................1
Key components and role of marketing function within TESCO...............................................1
Interrelation between marketing and other functional units.......................................................2
Importance of interconnection between different functional departments.................................3
CONCLUSION................................................................................................................................3
Project part 2....................................................................................................................................4
P3. Comparison of the ways in which businesses are using marketing mix for effective
marketing process.......................................................................................................................4
P4. Evaluation and production of marketing plan.......................................................................5
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is one of the most effective and essential factors of companies success, it make
organizations able to achieve their set goals and objectives in effective manner. It provides a lot
of benefits to businesses in several terms. The current report will be based on TESCO, which
falls under category of leading supermarkets in retail industry. This study will explain marketing
function role within selected company and also define their connection with other departments. It
will justify significance of effective relation between different forms of business units in chosen
brand.
MAIN BODY
Project part 1
Key components and role of marketing function within TESCO
Marketing is simple procedure of comprehending target consumers of companies and building
strong connection with them. This term comprise important elements such as market research,
product development, competitive analysis, segmentation of target market and development of
approaches relate to marketing. All these components can help to drive sales of TESCO even
better and increase their profits margin. Marketing department play significant role in growth and
success opportunities of TESCO.
 It generates brand awareness of company within all over the world in effective manner,
which is quite beneficial in term of increasing consumer’s base, revenue and profitability.
 The another role of this function is to reach at target market and make workers able to
understand their needs, which allow them to produce and then sell products or services
accordingly.
 By using all the elements of marketing, manager can cater a lot of benefits to TESCO, for
example through market research they can gather data about competitive environment of
business world.
 Along with all above roles, marketing function another role is to communicate target
customers who are capable to pay fix amount exchange of goods, which in return
increase profit margin of TESCO.
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