Roles and Responsibilities of Marketing in Burberry

Marketing Essentials
Burberry

Table of content
 Introduction
 Roles of marketing
 Responsibilities of marketing
 Interrelation between marketing and other departments

Introduction
 Developing and creating a product is one part, but introducing it to
targeted audience requires specialisation tools and techniques in
marketing (Avila-Robinson and Wakabayashi, 2018). The marketing
approach adopted by company describes its position and success in
marketplace. Marketing is a soul of every organisation that is success
of product or service is dependent on the way of communication and
the value it provides to customers.