Marketing Mix and Revenue Generation Analysis

This report examines the role of marketing mix in generating revenue for an organization. The analysis highlights different types of tools and techniques used by the manager to achieve a strong market position. Factors such as product, price, promotion, people, process, physical evidence, and performance metrics are discussed in detail, along with references from various books and journals. The report also includes online resources related to marketing mix for further study.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing functions ..........................................................1
P2 Roles and responsibilities of marketing relate to the wider organisational context..............3
TASK 2............................................................................................................................................6
P3 Compare the marketing mix of two different companies......................................................6
Place ...........................................................................................................................................8
TASK 3..........................................................................................................................................10
P4 A marketing plan for Cadbury.............................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Marketing is the most important tools for any business company as per the condition of
marketplace. Market is the place where products are sell purchase by the customer in the
marketplace (Friis, 2012). The awareness regarding the condition of the marketplace. There are
different types of tools and techniques are used by the marketer in order to sell various kind of
product . it is responsibility of the company is to provide as per demand made by the customer
in proper manner Cadbury is the organisation which deals with to provide different types of milk
products to its customer. The marketing manager of this organisation implement 7p’s of
marketing mix in order to sustain strong position in the marketplace. In this report it is explains
about the roles and responsibilities of marketing manager. There is a effective marketing plan of
the organisation in order to compete different types of rivals present in the marketplace.
TASK 1
P1 Key roles and responsibilities of marketing functions
There are different types of functions of marketing which plays a significant role in order
to sell different types of products and goods in the marketplace. This helps to generate large
number of revenue of the organisation. Marketing department of organisation is interrelated
with the different department of organisation in proper manner. The marketing managers of
Cadbury conduct different types of market research in order to know the demand and desire of
customer ( Brooks and Simkin, 2012). The marketing functions include products, plan,
development process, promotion, sales, finance, customer services and many others. There are
different types of strategies which are implemented by the marketing manager which helps to
attain goals and objectives of organisation. Marketing manager plays an important role in order
to accomplish different operations of company. The marketing functions includes about the
different types of marketing plan which is used to attract large number of customer. There are
various types of products which are being developed by the organisation. This helps to develop
the organisation in proper way. There are various types of products which are produced in the
marketplace as per the demand made by the customer. This aid to maximise the profitability
level of company. The marketing functions have very important role in order to communicate
with the customer to know the demand and desire of customer. The different role and
responsibilities of marketing functions are described below.
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 Determining the demand of customer: it is responsibility of marketing manager of
Cadbury is to know the demand and desire of the customer which help to make long term
relationship with the customer ( Baker,2014).
 Coordination of various department of organisation: it is responsibility of marketing
manager of Cadbury is to coordinate with other department of organisation which helps
to produce different types of products and also accomplish different types of operations
of organisation in effective manner.
 Conduct market research: it is the role of marketing manager is to conduct market
research which helps to know the different types of trends which are accomplish by the
different rivals present in the marketplace. This helps to implement different types of
strategies which are used by the manager of Cadbury to stand before the customer in
systematic manner.
 Marketing information functions: The marketing manager of Cadbury plays an
important role in order collect different types of information about the condition of
market. There are different types f actors like product planning and interpretation
controlling of different types of strategies which helps to complete the effective
distribution network. So that delivery of products and services can be accomplish in
stipulated time period.
 Monitoring the environment of market: The marketing manager plays an important
role in order to determine the environment of marketplace. This aids to perform different
types of functions in proper manner. There are different types of plans and policies which
are used by the marketing manager in order to develop the new and innovative policies
which help to inculcate with the various issues and problems of organisation.
 Segmentation of market: The marketing manager of Cadbury segments the market
which helps to provide effective service to the different types of customer which are
present in the marketplace. This helps to make a strong brand in the marketplace. This
process is directly impact on the directly helps to business organisation to increase the
rate of sales of different products (Ahrens, 2011).
 Brand equity: The consumers are tends to be inclined over brands or the organisation
which provide added value to their products and services. Thus marketing provide a
reputation and build strong brand values for the organisation among the consumers.
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These are the different types roles and responsibilities of marketing manager of
Cadbury are to provide different types of function which aids to accomplish goals and objectives
of organisation. There are various role and responsibilities of marketing manager is to provide
different types of strategies which helps to rate of sales of different types of products and
services which helps to rate of sales of different types of milk products. There are different types
of strategies which are ascertained by the company in order to maintain effectiveness in
performing various types of functions of company in decent manner (Dessain and Zeuch, 2015).
There are various types of tactics ascertain by the company in order to introduce different types
of products which helps to attract large number of customer. This aids to increase the level of
profit of organisation.
P2 Roles and responsibilities of marketing relate to the wider organisational context
There are different types of concepts which are ascertained by the marketing manager of
Cadbury which fulfil the demand and desire of different customer present in the marketplace.
There are various products which are provided by the company in order to give more choice to
the customer which aids to generate large number of revenues of company. The heart of
organisation lies in its different process of marketing. Because it aids to promote different types
of products in the marketplace. This leads to attract large number of customer in the marketplace.
The process of marketing tends the management is to promote and deliver the different types of
products which are made for the customer. There are various department which marketing
department plays an important role to deliver the different types f products which manufacture
by the Cadbury these products are like milk chocolates of different flavours which aids to
accomplish different functions of organisation in proper manner (Bird, 2012). All department of
Cadbury plays a significant role in order to manufacture different types of products which are
mostly liked by the different customer. These department are like human resource department,
finance department, it department, marketing department and many other department which
plays a significant role in order to perform different functions of organisation in effective
manner.
 Marketing and human resource department: The HR manger of Cadbury plays an
important role in order to hire and select various employees working in the organisation.
As per the requirement made by the organisation. Recruiting expert employee aids to
retain long term relationship with the organisation this helps to perform different types of
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task of organisation in effective manner. An administration of business concentrate on to
those purchaser who are fond of buying different types of different types of products
which helps to generate large number of revenues for the organisation. In order to
increase the number of sales of different milk products which helps to attract large
number of customer in the marketplace (Coombs, 2012). The HR manager of Cadbury
implements different types of strategies which aids to attract large number of customer in
effective manner. Cadbury is the preferring the external source of recruitment which
helps to generate large number of customer. It helps to recruit new talent for the
company. This aid to retain effective workforce to the organisation. This aids to
accomplish different types of functions of organisation in stipulated time period.
Manager of Cadbury can ascertain different types of tools and techniques of marketing
which aids to accomplish different types of activities of company.
 Marketing department and information technology department: Cadbury is the
company implement advance technology in order to perform different types of function
in smooth manner. This helps to generate large number of revenue for the marketplace. It
also aids to capture large number of revenue for the organisation. It launch different types
of products and implement different types of promoting tools and techniques which helps
to acknowledge the different types of customer. It department plays an important role in
order to attract large number of customer. This is normally comprises of the detailed
determination about the buying behaviour of the different customer. Cadbury also take
help of media and different types of celebrities in order to perform their products in
effective manner. the main cause of selecting these techniques to attract large number of
customer. This also aid to create interest among the customer to buy different types of
new and innovative products for various customer in the marketplace. It department aids
to collect different types of data and information which aids to perform different types of
functions of organisation. There are various types of initiatives which are taken by the
organisation in order to maximise the level of profit of company.
 Marketing and sales department: Both of these department plays a significant role in
order to increase the sales of different milk products and services. It built the relationship
with the customer and organisation. This department put their effort in order to know the
demand and desire of different customer. This helps to prod8uce different types of milk
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products as per the demand made by the customer. This department plays a significant
role in order to gather different types of information about the different views given by
the customer. The sales manager of Cadbury needs give different types of information
which is gathered from the marketplace. This helps to generate large number of number
of revenues for company. The major role of this department is to gather information. By
implementation of new and innovative service different types of tools and techniques
which are used by the organisation in order to implement different types of strategies
which helps to communicate with the customer. By fulfilling the demand of different
customer this helps to generate large number of customer in proper manner. This makes
customer and they retain long term relationship with the customer. Marketing department
of Cadbury generate higher leads from different rivals present in the marketplace
(Adamson, 2011).
 Finance department: This department is the most important department of the Cadbury
because this department plays a significant role in order to accomplish different types of
functions of organisation. There are different types of work which are performed by the
organisation in order to accomplish different types of functions of organisation in
effective manner. This department coordinate with the marketing department which helps
to prepare different types of rivals present in the marketplace. The term finance means
volume of sales of different milk products and health drinks sales target, data mining,
advertising, publicity and many others. This helps to perform different types of functions
of organisation in effective manner. So Cadbury implement different types of strategies
in order to maximise the different types of strategies which aids to accomplish different
types of strategies which are aids to accomplish different types of company. Successfully
marketing serves as a strong base for the organisation which aid to in term of company.
This aids to accomplish different types of strategies which aid to accomplish various
types of plan and policies. Cadbury evaluate different type’s external forces which help to
generate large number of profit of company.
 Research and development: Marketing is the new name of R&D which is an
intermediate approach to the reaction about the different purchaser and behaviour of the
different customer which helps to determine the taste and preferences of different
customer. As the taste and preferences of customer are changing so company needs to
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implement different strategies which helps to implement different types of strategies
which aids to fulfil the demand and desire of different customer. Marketer of Cadbury is
require to continuously reads the mind of different purchaser which aids to know about
the different buying behaviour of customer. The manager of Cadbury are accountable
enough to determine the right away about the different customer which helps to
determine the approaches of buying new flavour of different products in effective
manner (Mettler, and Guiberteau, 2011).
 Customer service development: Cadbury put their effort in order to generate large
number of revenue of company. it is very important for the organisation provide
effective service to the organisation this helps to fulfil the needs and want of customer.
There are various types of initiatives steps which helps to provide different types of
products of company. there are various types of initiatives steps which aid to accomplish
demand and desire of customer.
TASK 2
P3 Compare the marketing mix of two different companies.
There are different types of element which helps to promote various products of Cadbury
and Nestle. The element of marketing mix are describe below:
Element of
marketing
mix
Cadbury Nestle
Product Cadbury consider one of the most
important threats which is right now
company is facing today that customer
are more health cautious present era. so
Cadbury implement different types of
changes in the strategies which aids to
produce health cautious products.
Cadbury will promote various types of
physical activities which aids to
accomplish demand and desire of
Nestle is rival of Cadbury
which implement different
types of strategies in order to
attract large number of
customer. There are different
types of products which
Nestle produce are baby
feeding products various
flavours of milk chocolates.
Nestle provide different types
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different customer and produce different
types of new and innovative product for
the customer.
of products which mainly
consumed by the small aged
group children.
Price The pricing strategies of dairy milk
chocolate will also maintain the same
pricing strategies as the Nestle which aids
to company to stand before the different
rivals present in the marketplace.
Cadbury also implement effective pricing
strategies which aids to generate large
number of revenues of the organisation..
it also using different range of products in
effective manner. Company also use
implement different types of ice-cream
products which aids attract large number
of product because this product is
provided to the customer at lower range
of price (Tyson, 2014).
Nestle is also set the price
low in comparison to the
customer. Due to low pricing
strategies it also give impact
on different customer which
reduce the sales of different
products. The main aim of
implementing pricing
strategies is to deliver the
products to more number of
customers. This helps to
generate large number of
revenue but company lose the
confidence and clinch to
other company. This leads to
reduce the performance of the
organisation. Nestle also
implement price penetration
policies which aids to
increase the sales of different
products.
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Place Cadbury implement different types of
strategies which helps the company to
attain maximum capacity to get milk
form the different resources which aid to
distribute the different types of products
to the customer. this also open large
number of outlets in the marketplace
which helps to generate large number of
profit to the company. The effective
distribution system aids the company
make available to all the company this
aids to make availability of different
types of products in the marketplace.
Nestle make available
different types of products
which helps to generate large
number of revenues. It sells
their products by the helps of
supermarket malls. This leads
this leads to accomplish
different types of products
and services to the customer.
it also provide different types
of chocolates and products in
the rural area. This aid to
maximise the level of profit
of the company.
Promotion Cadbury should continue to generate
promotions to remind and encourage
consumer to purchase Dairy milk
chocolate. In order to maintain the sales
of dairy milk, sales promotion should be
implemented to generate growth. This is
accomplishing by the organisation. The
television and in store promotion is to
inform customer of the promotion that is
currently running. The sales promotion is
like win a mountain bike this promotion
is for the Cadbury create opportunity to
enter the competitions by the medium of
text which is given inside the rapper size
(Brooks and Simkin, 2011).
Relationship marketing
principle used to engage the
consumer. Nestle will interact
with the different customer
during the marketing malls
road show to showcase their
products offerings and
different values of different
products. Nestle promote
different types promotional
techniques which aids to
accomplish goals and
objective of company.
Cadbury also advertise its
products by the medium of
social sites and various tv
channels.
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People Cadbury target different people on the
basis of age of different people living in
the society this enables the organisation
to produce different types of products of
organisation (Albright, 2014).
Nestle also focus on to target
adult and children and
produce different types of
products which are liked by
the children this aids to
generate large number of
revenue for organisation.
Process Cadbury incorporate with the easy ad
effective process which helps to
manufacture better products in stipulated
time period.
Nestle implement different
types of new and advance
technology which helps to
perform different types of
work in effective manner.
Physical
evidence
The manager of Cadbury gather the
feedback of different customer which
aids to accomplish different types of
demand and desire of organisation in
proper manner.
Rather Nestle gathering
feedback fro customer. It
focus on to implement
different types of existing
products.
(Source: “ 7P's of marketing mix, 2017”)
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Illustration 1: 7P's of marketing mix

TASK 3
P4 A marketing plan for Cadbury
Marketing plan of Cadbury includes different types of activities which a company can
enhance which helps to increase the rate of sales of different products. It is a kind of document
which is concerned with the different types of promotional activities of organisation for the next
coming year. It also determine the determination of marketing condition in the context of
different rivals present in the marketplace. This kind of plan is made in formal structure but to
increase the flexibility, marketer can make it in informal structure can it will be in informal
form also (Ionitã, 2012).
In order to prepare a perfect action plan it is mandatory for the employers to prepare a
effective research in the marketplace. Through this process. They can determine the demand of
different customer as well as methods by which enterprises can fulfil the demand of different
types of customer. Generally this types of plan can made in the formal structure but in to enhance
flexibility, marketer can make it informal form also.
In order to prepare effective plan it is very essential for employer to make a proper
market research marketplace. Through this process they can determine the demand of customers
as well as the different methods by which enterprise can ascertain requirement of them After
evaluating these manager are needed to prepare proper budget, forecast sales, determine the
situation of marketplace and many other. Along with this, these plan also includes different
strategies and policies, tools ad techniques which are used to promote products and many other.
The manager of Cadbury implement ad prepare new plan in order to forecast the sales of
different products. This also ascertain mission vision, goals, and objectives of present
organisation. Along with this, to determine the position of marketplace SWOT analyses
techniques has been used in order to evaluate the strength and opportunity which are available at
the marketplace plan. This technique also reveals about the threats and weaknesses also that may
act as barriers in accomplishment of plan.
Overview of Cadbury: Cadbury is a limited manufacturing organisation which are
present in the UK which sell different types of milk made products at marketplace. It provide
different types of products in the various category of the drink and beverages such as Dairy milk,
ice creams, biscuit and many more. This organisation was established by John Cadbury in 1824
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and the head quarter is situated at Birmingham, UK. In preset era there are about more than 80,
000 employee are working in the company (Arguello, 2013).
Vision of Cadbury: The vision statement reflect about the short term goals of
organisation in addition to this it shows purpose ad values of business of organisation in proper
directions to employee in order to provoke them to perform hard work so that efficiency of firm
can be increased. Working in cooperation so that better products can be developed that customer
love.
Mission of Cadbury: This is statement which defines the primary objectives of and long term
goals of a company (Cabrera and Williams, 2014). It also confirm about the purpose of business
and its existence. There fore mission of the company is to provide different types of qualitative
products so the mission of the present company. Cadbury is a synonym of quality and to keep it
is a promise of company.
Goals and objectives of Cadbury: This is the part which reflects about the company
which are needed to done by the associated people in a given time period so it is necessary to
ascertain goals and objectives of organisation. So the Cadbury formulate unique plans and
policies through which it can ascertain first position from Nestle.
Swot analyses of Cadbury
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 76000 250000 40000 25000 20000
Investment 25000 14000 15000 18000
Total 76000 50000 54000 40000 38000
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Marketing
expenditures
Advertisement 10000 9000 7000 6000 6000
sales promotion 7000 4000 3000 7500 9000
Direct marketing 8000 2000 5000 7200 2000
Total 25000 1500 15000 20700 17000
Available balance 50000 45000 19000 12300 21000
CONCLUSION
As per this report it has been observed that the manger of organisation implement
different types of tools and techniques which helps t generate large number of revenue of
organisation. There are different factors of marketing mix determine the strong position in the
marketplace.
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REFERENCES
Books and journals
Adamson, G., 2011. Management Essentials: Managing Partner 101. CPA Prac. Mgmt. F.. 7.
p.5.
Ahrens, C. D., 2011. Essentials of meteorology: an invitation to the atmosphere. Cengage
Learning.
Albright, B., 2014. Essentials of mathematical statistics. Jones & Bartlett Learning.
Arguello, N., 2013. Secondary marketing research certificate: library collaboration with the
college of business and marketing faculty. Journal of Business & Finance
Librarianship. 18(4). pp.309-329.
Baker, M. J., 2014. Marketing strategy and management. Palgrave Macmillan.
Bird, A., 2012. The LinkedIn Essentials: Leveraging LinkedIn to Grow Your Business. Fair
Trade Digital Exchange, Incorporated.
Brooks, N. and Simkin, L., 2011. Measuring marketing effectiveness: An agenda for SMEs. The
Marketing Review. 11(1). pp.3-24.
Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness. Marketing Intelligence
& Planning. 30(5). pp.494-514.
Cabrera, S. A. and Williams, C. L., 2014. Consuming for the social good: marketing, consumer
citizenship, and the possibilities of ethical consumption. Critical Sociology. 40(3).
pp.349-367.
Coombs, D., 2012. Strategic Uses of Alternative Media: Just the Essentials. Journal of
Advertising Education. 16(2). p.60.
Dessain, N. and Zeuch, M., 2015. Human Resources Marketing and Recruiting: Essentials of
Recruiting Events. Handbook of Human Resources Management, pp.1-10.
Friis, R., 2012. Essentials of environmental health. Jones & Bartlett Publishers.
Ionitã, D., 2012. Entrepreneurial marketing: a new approach for challenging times. Management
& Marketing. 7(1). p.131.
Mettler, F. A. and Guiberteau, M. J., 2011. Essentials of Nuclear Medicine Imaging E-Book.
Elsevier Health Sciences.
Tyson, S., 2014. Essentials of human resource management. Routledge.
Online:
Marketing Mix. 2017. [Online]. Available through:
<http://www.marketingteacher.com/marketing-mix/>.
Marketing Mix. 2017. [Online]. Available through: <http://marketingmix.co.uk/>.
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