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Marketing Essentials Responsibilities of Tesco

   

Added on  2020-07-22

15 Pages4069 Words149 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ..........................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1M1...............................................................................................................................................3D1 ...............................................................................................................................................3P2&M2 Roles and responsibilities of marketing related to wider organisational context ........3TASK 2............................................................................................................................................6P3 Application of marketing mix to marketing planning process in achievement oforganisational objectives ............................................................................................................6M3 Different tactics applied in the organisation to demonstrate how business objectives canbe achieve..................................................................................................................................10TASK 3..........................................................................................................................................10P4 Evaluation of marketing plan for an organisation ...............................................................10M4 Produce a detailed coherent evidence based marketing plan for an organisation.............12D2 Design a strategic marketing plan that tactical y applies the use of the 7p's to attain overallperformance ..............................................................................................................................12CONCLUSION .............................................................................................................................12REFERENCE.................................................................................................................................13

INTRODUCTION Marketing is the procedure of selling and buying of different products in marketplace.There are various tools and techniques which are adopted by various companies in order toenhance the selling and purchasing of various products to loyal in marketplace. There aredifferent methods and processes which are ascertain by organisation in order to increaseprofitability of organisation in proper manner (West, 2012). There are different tools andtechniques which are ascertain by different organisation which aids to manage the variousfunctions of marketing and controls unwanted activities of organisation in proper manner. Thchosen organisation is Tesco Plc; which is a multinational company which provide differentgrocery and general merchandise retailing services. This organisation provide various groceryproducts and services to its loyal customer. In this report it includes roles and responsibility ofmarketing manager of company implementation of 7P's of marketing mix which helps todetermine strategies which are ascertain by its competitor Aldi in order to expansion of businessin other sector. TASK 1 P1 Key roles and responsibilities of marketing functionMarketing : It is very important function which is ascertain by marketing manager of differentcompanies. There are various types of grocery products to different customer. It also aids to

enhance rate of sales of various products in marketplace. This is also termed as the medium bywhich the marketing manager can communicate, deliver and exchange the rate of sales ofdifferent products and exchange of different customer, partner, society. This is also related withthe different types operations which are related with various types of research in order to knowdemand and desire of different customer. In order to supply different products, organisationneeds to implement effective supply chain management system which aids to fulfil desire anddemand of different customer. There are different types of functions of marketing such asdynamic market, situational marketing and other different types of marketing trends which aidsto develop concept of market. Marketing process: This is concerned with the different strategies which areimplemented by marketing department which aids to perform different types of functions ofmarketing. Functions of marketing explains the roles an responsibility of various employeewhich are working in various department. There are different steps which re involve in thisprocess like accomplishment of mission determining different conditions, achieve objective,making different types of marketing strategies and plans. The process which are accomplish bythe management of Tesco which are given below:Mission: The main aims of marketing department of the Tesco is to make healthyrelationship with different customer present in the marketplace. As this organisation providevarious types of grocery products and many other service to the customer at reasonable price.The management of company of Tesco provide prepares different types of strategies and planswhich aids to goals and objectives of company (Gummesson, 2011). Situational Analysis: This is the process which helps to analysis the internal andexternal factors which affect different types of functions of business. Marketing department ofTesco ascertain these strategies in order to determine the strength and weakness of organisation. Objectives: The marketing management of company requires to set various objectiveswhich are based on different types of objectives of employee working in the company which aidsto accomplish different type of functions of the organisation in effective manner. It helps to makeeffective decision making process. Strategic and evaluation: This is the last steps of functions of marketing in which themarketing manager of Tesco prepare different types of strategies on the basis of collection of

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