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Marketing Essentials Assignment - Cadbury organisation

   

Added on  2020-10-05

16 Pages4665 Words315 Views
MARKETING ESSENTIALS
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions ..........................................................1P2 Roles and responsibilities of marketing relate to the wider organisational context..............3TASK 2............................................................................................................................................6P3 Compare the marketing mix of two different companies......................................................6Place ...........................................................................................................................................8TASK 3..........................................................................................................................................10P4 A marketing plan for Cadbury.............................................................................................10CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13
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INTRODUCTIONMarketing is the most important tools for any business company as per the condition ofmarketplace. Market is the place where products are sell purchase by the customer in themarketplace (Friis, 2012). The awareness regarding the condition of the marketplace. There aredifferent types of tools and techniques are used by the marketer in order to sell various kind ofproduct . it is responsibility of the company is to provide as per demand made by the customerin proper manner Cadbury is the organisation which deals with to provide different types of milkproducts to its customer. The marketing manager of this organisation implement 7p’s ofmarketing mix in order to sustain strong position in the marketplace. In this report it is explainsabout the roles and responsibilities of marketing manager. There is a effective marketing plan ofthe organisation in order to compete different types of rivals present in the marketplace.TASK 1P1 Key roles and responsibilities of marketing functions There are different types of functions of marketing which plays a significant role in orderto sell different types of products and goods in the marketplace. This helps to generate largenumber of revenue of the organisation. Marketing department of organisation is interrelatedwith the different department of organisation in proper manner. The marketing managers ofCadbury conduct different types of market research in order to know the demand and desire ofcustomer ( Brooks and Simkin, 2012). The marketing functions include products, plan,development process, promotion, sales, finance, customer services and many others. There aredifferent types of strategies which are implemented by the marketing manager which helps toattain goals and objectives of organisation. Marketing manager plays an important role in orderto accomplish different operations of company. The marketing functions includes about thedifferent types of marketing plan which is used to attract large number of customer. There arevarious types of products which are being developed by the organisation. This helps to developthe organisation in proper way. There are various types of products which are produced in themarketplace as per the demand made by the customer. This aid to maximise the profitabilitylevel of company. The marketing functions have very important role in order to communicatewith the customer to know the demand and desire of customer. The different role andresponsibilities of marketing functions are described below.1
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