Marketing Essentials - Cadbury Assignment
Added on 2021-02-20
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1....................................................................................................................................3P 1 Roles and responsibilities of the marketing functions...........................................................3P 2 Roles and responsibilities of the marketing and their relation with other organisationaldepartment....................................................................................................................................6ACTIVITY 2 ...................................................................................................................................9CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing refers to the activities which are undertaken by the organization in order tooperate the buying and selling process in the market. This includes the different activities likeadvertisements, promotions, delivering the products to their customers in the market. In thedirection to increase their business and profit margin in the market as compare to theircompetitors. This report of the marketing essentials is based on the Cadbury company, which is aBritish multinational confectionery company. This company is founded at Birmingham, inEngland in 1824 by John Cadbury. This company produces number of products in the food rangespecially in the chocolate range. This company has 71,657 employees as according to the 2008year, who contribute a lot to fulfil the target of the company and to provide the best services totheir customers. Headquarter of the Cadbury company is in Uxbridge, London, England. This will include the roles and responsibility of the marketing functions in the Cadburycompany, which help to perform and set the different marketing activities and target for theiremployees. In this how roles and responsibility of the marketing relate to the widerorganizational context also will be defined in this report. Further more, importance of themarketing mix will be explained and also identified that, how the company apply the marketingmix elements to the marketing planning in order to achieve its target. Lastly the marketing planis to be made in order to launch the new products in the market by the Cadbury company.ACTIVITY 1P 1 Roles and responsibilities of themarketing functionsThere are number of roles nresponsibilities of the marketing functions ofthe Cadbury company. These roles andresponsibilities of the marketing help themanagers of the Cadbury company toperform their operations effectively and planall their strategies accordingly. With thehelp of their roles and responsibilitiesmarketing manager get the ease In thedirection to achieve the target of thecompany as to satisfy the customers andgive them quality products. These roles andresponsibilities of the marketing functionsare:Analysing the market information — Thisis one of the main role and responsibility ofthe marketing function of Cadburycompany. In order to find out the needs andchoice of the customers, need to have goodknowledge about the market and its toughcompetitors in the market and new entrantthat can become threats. Identify all the
market information and knowledge is mainresponsibility of the marketing function inorder to make their strategies regarding theirproducts to sustain in the market(Henríquez, 2018). If Cadbury planning tolaunch its new product then the need of themarket identification become important, sothat can make marketing plan accordingly.This will help the company to increase itsdemand by planning according to the marketneed. Marketing planning – Another main roleand responsibility of the marketing functionis to create the market planning, thisincludes different planning of the Cad burycompany related to the increase their salesand profit in the market, this can be donethrough the proper planning as if need toimprove their product quality or to makeinnovation in their products, if company haslow promotional areas then it becomes theresponsibility of the marketing manager ofthe cadbury to prepare the plan for theirpromotional activities and advertisement, sothat can help the company to increase itssales and recognize in the market with theirnew product range. Products designing – This is one the factorthat attract the most to the customers. As theCadbury company produce the differentrange of chocolates, cookies and otherwhich are mostly liked by the children, andto attract them marketing managers have todesign the package in a creative way thatcan attract the children most (Bhatt andGupta, 2018). As the marketing function ofthe Cadbury make innovation in theirproducts like, at the time of the valentinethey give the hear shape in their chocolates,at the time of the any sport events like worldcup and Fifa they give the sporty look intheir chocolates designs. This is one of theimportant responsibilities and roles ofmarketing function of Cadbury to maintaintheir product designing. Standardization and grading — Anotherrole and responsibility of the marketingfunction of cadbury is Standardization andgrading. As the main objective of thecompany is to provide the best qualityproducts to their customers and make themsatisfy. In the direction to fulfil this missionof the company, marketing manager ensurethe quality of their product range. In order tothis marketing managers apply the differentstandardization tactics and give the productsgrading according to their quality. Thisgrading is based on some set criteria likedesigning, packaging, taste, shape and maymore if any product not pas this criteria thenit is being rejected, and finally only quality
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