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Roles and Responsibilities of Marketing for Cadbury

   

Added on  2020-11-12

19 Pages5050 Words295 Views
MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function for Cadbury........................................1P 2. Roles and responsibilities of marketing relating to organisational context of Cadbury.3SOSTAC analysis...................................................................................................................4M 1. Analysing roles and responsibilities of marketing environment for Cadbury...............5M 2. Analysing significance of interrelationships between marketing and other functionalunits........................................................................................................................................6D1. Critically analysing and evaluating key elements of marketing function and interrelationwith other functional units......................................................................................................6TASK 2............................................................................................................................................6P3. Comparing the ways of which Cadbury applies marketing mix to marketing planningprocess and its differentiation with other organisation...........................................................6M 3. Evaluating the tactics applied by Cadbury to demonstrate business objectives achieved.................................................................................................................................................9D 2. Designing strategic marketing plan that applies the use of 7ps to achieve objectives.. .9TASK 3..........................................................................................................................................10P 4. Producing and evaluating a basic marketing plan.........................................................10M 4. Producing detailed, coherent evidence based marketing plan.....................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing is the process in which goods and services moves from producer to consumerand contains advertisement, selling and to deliver goods and services to customers (Armstrongand et.al., 2014). In this report, Cadbury is taken into consideration which is chocolatebased industry. Cited firm was established in Birmingham, England in 1824 by John Cadburyand is a global organisation. The employees included in quoted company were 71,657 in 2008and have headquarters in Uxbridge, London and United Kingdom. The organisation is based ondemocratic structure. Thus, Cadbury follows Charles handy theory in business culture.According to him culture is the way that individuals follow the rules that are unwritten. Thus,Quoted firm works as to marketing their goods and services in different areas to attract thecustomers.Thus, in the following report, the roles and responsibilities and interrelationships ofmarketing and organisational functions and the comparison of Cadbury with competitors isexplained.TASK 1P1. Roles and responsibilities of marketing function for Cadbury.The term marketing is the activity as public relations, advertising, pricing, distributionand many functions. It is a science which includes selecting the target market and analyse with abroad knowledge the behaviour of individual to buy a product (Bailey and Alexander, 2017).Cadbury follows the marketing functions to satisfy the needs of the customers and achieve longterm goals. Thus, following are the marketing functions followed-1.Pricing- It is one of the challenging function of marketing. To set a reasonable price ofthe product, Cadbury makes market research. However, if low price is set for the product,it will result to loss and high prices will decrease the customer attraction towards theproduct. Thus, this becomes very difficult task for the quoted company because ofvariation in prices as per change in market situation. Hence, to set a particular pricecompany has to undergo many trials till they are confident about fixing price (Bansal andBansal, 2014). Thus, price is the is decided within the organisation and includes B2Bconcept.1

Illustration 1: 7 functions of marketing(Source: The 7 Functions, 2015)2.Marketing information management- This function involves understanding towardstarget audience, needs, interests and wants. Further, it involves the collection ofinformation about the consumer needs and desires and store the same for futurepreference. This function includes research process to find the needs, demands and thetrends in market. Hence, with the help of research trends are known and goods areproduced accordingly. Thus, there is direct relationship between business and consumerand includes B2C concept as marketing information will help the producer to know needsof customers and satisfy their requirements accordingly.3.Selling- The product is sold only after complete information and understanding ofcustomer. Selling includes retailers, wholesalers, shop owners, producers and distributorsrather than only buyer and seller. Thus, it depends on demand of the target customers.Hence, it includes B2C concept.4.Distribution- It is the process of deciding how to sell goods. Therefore, it is verydifficult to plan distribution as company must have complete knowledge about the needs2

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