logo

Introduction to Marketing Essentials

19 Pages5302 Words159 Views
   

Added on  2021-01-03

About This Document

Explanation of the roles and responsibilities of marketing manager in the context of the organisation2 4. Comparison of marketing mix elements between Cadbury and Mars 5 CONCLUSION 11 REFERENCES 12 INTRODUCTION Marketing is important concept that assists to conduct research, promote and selling goods and services to target market. This is because, it assists to increase awareness towards market and customers to ascertain desired results at workplace (Babiuk, Braun and Campbell, 2015).

Introduction to Marketing Essentials

   Added on 2021-01-03

ShareRelated Documents
MARKETING ESSENTIALS
Introduction to Marketing Essentials_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Introduction to the concept of marketing, including current and future trends..................12. An overview of the different marketing processes.............................................................23. Explanation of the roles and responsibilities of marketing manager in the context of theorganisation............................................................................................................................24. An explanation of how marketing influence and interrelates with other functionaldepartments of the business....................................................................................................35. Value and importance of the marketing role on context of the organisation.....................46. Conclusion that emphasis on significance of having effective interrelationships betweendifferent functional departments.............................................................................................47. Comparison of marketing mix elements between Cadbury and Mars...............................5CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
Introduction to Marketing Essentials_2
INTRODUCTIONMarketing is important concept that assists to conduct research, promote and sellinggoods and services to target market. It also helps to promote business with different brand andofferings. This is because, it assists to increase awareness towards market and customers toascertain desired results at workplace (Babiuk, Braun and Campbell, 2015). In the present report, Cadbury company has been chosen which is British multinationalconfectionery company which is wholly owned with several international foods. It is establishedwith different functions and operations such selling of tea, coffee, chocolate, etc. For gaining insight information of the present study, it covers overview of differentmarketing processes. Furthermore, it includes roles and responsibilities of marketing manager incontext of selected business. Moreover, comparison of Cadbury with Mars also discusses withusing marketing mix to achieve business objectives. At last, marketing plan of the selectedbusiness develop successfully to develop significant advantages at workplace.
Introduction to Marketing Essentials_3
MAIN BODYLO 1P1. Introduction to the concept of marketing, including current and future trends.Definition of marketing: Marketing concept in which companies create values forcustomers and also build strongrelationship in order to generate maximum profit and also it isthe belief which is essentially accomplished to assess needs of consumers. Based on those needs,companies can make decisions to satisfy consumers’ needs in better manner to lead withcompetition in Cadbury. In UK, marketing consists the latest innovation in digital media,technology and data that support with transformation. Digitalisation assists to increase sales thataccounted with online sales. In the country, mainly smartphone helps to accounting with severalelements. For instance, integrated planning, content marketing, SEO, email marketing, etc. (DeJong, Marston and Roth, 2015).Therefore, it creates positive influence to Cadbury to develop their strategic marketingtrends. It is useful to look at changes to set priorities for marketers for growing of enterprise.Content marketing is useful which featured and applied with right strategy that followed fromdifferent communications across all touchpoint of the customer life cycle (Chaffey, 2019).Furthermore, content marketing is effective for B2B and B2C. In order to improve relevance,rules-based automation and personalisation consider successfully. Digital marketing strategy andplanning trends helpful to seen more general surveys (Craig, Mitchell and Wilkinson, 2018).According to production concept, consumers will favour products that are available and highlyaffordable. Companies adopting this orientation to face major risk and focus on own operationsand losing sight of the real objectives. Along with this, as per product concept consumer willfavour products that offer mostly in quality, performances and innovative features.An overview of the different marketing processesMarketing process refers as process which analysing opportunities in the market.Following are steps considered in marketing process of Cadbury:Situational analysis: It is the first component of marketing process which analyse marketto find opportunities. In the selected business, opportunities are related with customers’needs and wants to initiate and focus on long run success.
Introduction to Marketing Essentials_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Cadbury Company
|17
|4480
|394

Marketing Essentials - Cadbury Assignment
|18
|5077
|94

Marketing Essentials- Cadbury
|14
|3994
|171

Marketing Essentials Case Study Assignment on Cadbury
|17
|5030
|180

ESSENTIALS INTRODUCTION TO MARKETING IN ORDER
|15
|4830
|109

Unit 2 Marketing Essentials Assignment
|17
|4867
|375