Marketing Essentials: Cadbury Company
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Added on 2020-10-23
Marketing Essentials: Cadbury Company
Added on 2020-10-23
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Marketing-Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................11 Introduction to marketing concept...........................................................................................12. Overview of different marketing process...............................................................................23. Roles and responsibilities of marketing manager. .................................................................35. Value and importance of marketing role.................................................................................47.Comparison of marketing mix elements of Cadbury and nestle..............................................68. Production and evaluation of marketing plan of cadbury.......................................................9Conclusion ....................................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is a management function which helps an organisation to create, promote orsell its goods and services. The present report is based on Cadbury company, It is the largestconfectionery company of the world . It was founded in 1824 with more than 71000 employeescurrently employed. This report will highlight the concept of marketing, will give an overview ofdifferent marketing processes and will also define roles and responsibilities of the manager.Furthermore, it will provide a comparison of marketing mix elements of Cadbury and nestle andwill also evaluate the marketing plan of Cadbury.TASK 1 Introduction to marketing conceptDefinitionMarketing can be defined as art of communicating information and delivering high class Value to consumers so that needs of customers can be satisfied. Marketing is process throughwhich firms get engage with mass audience and convey value to consumers. Marketing concept is a philosophy in order to new idea in business function . Cadburyapplies production concept products are designed and produced on the bases of needs of buyers .Product concept use for give quality and innovative product(Liu, 2015). Marketing concept usefor beat the competition , because Cadbury applies this concept for better product give tocustomer compare than other competitor on cheap rate &achieve organisational goal . These allconcept using by Cadbury for satisfaction of customer according to their needs (Babin and Zikmund,2015).Marketing has to perform various roles in Cadbury. It plays the role of promote, throughmarketing activities enterprise can promote its goods and services to mass audience and can raiseits brand image. Another role plays by marketing is planning. This is responsible to makemarketing plan so that overall objective of the firm can be accomplished. It is responsible forgenerating sales and conducting market research. By this way enterprise gets to know aboutneeds of consumers and offer satisfactory services to them so that overall goal of the Cadburycan be achieved.Current trendsUse of technology 1
Social media marketing Video chat Marketing focus on raising customer satisfaction (Introduction to Marketing Essentials,2017). So Cadbury use technology like video chat , mobile, television use for advertising andattracting customer & set up their brand image And also evaluate of customer taste ,behaviour of customer . Future trendsArtificial intelligence Digital display In future trend Cadbury will use artificial intelligence for sale their product , for attractingcustomer . Through artificial intelligence they will analyse about data , latest trend and thenimplement and get response from customer . Digital platform will be also used by marketer foradvertising their product. By this tool they will increase their sales and attract hugeaudience(Malhotra , 2015).2. Overview of different marketing processSituational analysis :- In situational analysis managers analyze internal and external environmentof Cadbury . competition . Managers of Cadbury analyse strength and weakness within anorganisation . Through internal and external analyses company can identify its actual positionand can design strategies accordingly. (Fine , 2017).. Marketing strategy :- Cadbury understands needs of their customer for making plan for achieveorganisational goal . And also choose a target market for advertising there product(Stephen,2016). Cadbury follows various strategies like segmentation, targeting & positioning. Marketing mix decision :- This process helps in making decision about product, price, place,promotion . Product decision includes packaging & branding of product. Cadbury supplysdifferent product like chocolates , beverage , cookies , desertsand many type of product.Cadbury follows cost plus price method. It adds all its cost and accordingly set selling price(Armstrong, 2015). . Implement and manage:- Implement and manage is important marketing process . Trainedpeople give unique skills and abilities to implement strategies. Cadbury monitors progress of itsmarketing plan continuously and accordingly make necessary changes in its strategies.2
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