Marketing Essentials of Vodafone

Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 & P2 Essay.............................................................................................................................1
Introduction to concept of marketing with current and future trends.........................................1
Overview of different marketing processes................................................................................2
Explain the key roles and responsibilities of a marketing manager............................................2
Analysis of the roles and responsibilities of marketing (M1).....................................................4
Analysis and Evaluation of the key elements of marketing function (D1).................................4
How roles and responsibilities of marketing relates and impacts upon the different
departments and importance of marketing manager (P2)...........................................................5
M2 Analysis of the importance of interrelationships between different functional units...........6
PART 2............................................................................................................................................7
Comparison of the application of marketing mix elements in the Vodafone and EE for
attaining business objectives.......................................................................................................7
Evaluating different strategies opted by Vodafone (M3).........................................................10
Strategic marketing plan by applying 7P's (D2)......................................................................10
Produce a basic plan with clear objectives for Vodafone (P4).................................................10
Detailed and evidence based marketing plan (M4)...................................................................13
CONCLUSIONS............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing of a business is considered as the backbone of an organisation. It is the study
and management of exchange relationship. The exchanges are done with the set of activities like
creation process, advertising, promotion, communication, delivering, sales etc. Most of the
aspects of the business lies within the successful marketing. These elements are important as it
brings various benefits to the organisation such as higher sales, enhanced company’s reputation,
healthy competition, etc. (Sirkeci, 2013.)
This assignment is prepared to understand the marketing principles of a network provider
company, Vodafone. These laws highly depend upon the roles and responsibilities of marketing
manager and this study contains the duties that a manager need to play. This learning also
revolves around the interrelation between different departments. Further, the impact of those
actions on the other functional departments of the entity are discussed in this report. The
importance of marketing mix in enhancing the business value is also described in the present
report. Moreover, the effectiveness of an organisation is also evaluated in this study and for
evaluating this, comparison is made between Vodafone and another network provider entity.
After doing all these tasks, collective information will be used to prepare the impelling
marketing plan.
PART 1
P1 & P2 Essay
Introduction to concept of marketing with current and future trends.
Concept of marketing is that philosophy which companies should concentrate on to
satisfy the customers to achieve the higher profits. Moreover, it is a magnificent tool for network
providers. The current trends of marketing involve the concept of ” relationship marketing” that
focuses on the customer retention and satisfaction rather than sales transaction, business
marketing which is a practice of selling services to the other organisations and social marketing
that is used to determine the needs of the target market and deliver more satisfaction. In addition
to this, the most used tool of marketing in present era is E-commerce and online marketing. The
future trends of marketing depend upon the influence of four different factors viz globalisation,
technology, personalisation and integration (Stolyarova and Rialp, 2014). The impact of these
forces can boost up the marketing trends.
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Overview of different marketing processes.
Depending upon the marketing concept, entities should evaluate the effective way to
fulfil the customer demands. There are four steps that are involved in the marketing process
namely, situation analysis, marketing strategy, marketing mix decision and implementation &
control. Firstly, the present market situation is analysed with the help of some techniques like
sales report, feedback, etc. After analysing the condition, appropriate strategies are designed to
cope up with the market situations (Strauss, 2016). This designing of strategies also includes the
effective marketing mix strategies. Afterwards the preparation of policies, they are implemented
in the marketing process to attain the desired results.
Explain the key roles and responsibilities of a marketing manager.
The heart of any business lies within the effective marketing. In achieving the
effectiveness in the marketing, manager plays a vital role. Also, there are several roles and
responsibilities that should be followed by marketing manager of Vodafone to attain the desired
results from this process-
 Market Research- To acquire the proper knowledge of customers is the key role that
should be performed by the manager. In this process, the target market is then selected
for carrying out other activities. All the further processing depends on this step; thus this
evaluation should be effective (Verhoef and et.al, 2015). The information can be
gathered by Vodafone through questionnaires, interviews, internet, buying habits, etc.
 Development of marketing strategy and plan- This is the most crucial step of marketing.
In this, depending upon the results of the market research, planning is done. The actions
that are taken while planning are situation analysis, object setting, strategy making, etc.
It is the major duty of a manager of Vodafone to revise the plan according to the yearly
results obtained through the planning.
 Managing marketing mix- Elements of marketing mix plays an important role in
marketing. Manager should acquire a deep knowledge of these elements depending upon
their entity. After all, appropriate knowledge of these factors helps in market the
products and services. The roles associated with this is providing facilities to the
customers, modification and development of product, etc.
 Customer relationship management- The steps that are included in this are maintaining
communication with the customer throughout the various stages of marketing processes.
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