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Marketing of Apple Inc : Assignment

   

Added on  2020-07-23

15 Pages5386 Words42 Views
MARKETINGESSENTIALS

TABLE OF CONTENTSIntroduction......................................................................................................................................1Lo 1..................................................................................................................................................1Introduction to the activities of marketing with the current as well future trends of market.1Summary of different marketing process...............................................................................1Description on the role and responsibilities of marketing manager.......................................2(M1) Description on the analysis of roles and responsibilities of marketing.........................4Evaluation of the key elements of the marketing...................................................................4Description on the roles and responsibilities of marketing and its impact on differentdepartments and significance of marketing manager.............................................................5(M2) significance of the interrelation with different functional unit. ...................................6LO 2Comparison of application of marketing-mix elements of apple for attaining businessobjectives................................................................................................................................7Description on the evaluation of various strategies opted by apple(m3)...............................9Define strategic marketing plan by applying 7p's. ...............................................................9Description on the basic plan with clear and effective objectives for apple........................10Description on the detailed and evidence-based marketing plan(m4)..................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing essential is very important in order to keep business activities in effective andefficient way It is considered as backbone to the business enterprise. They give their major focuson the study of exchange relationship. The process of exchange refer as advertising, promotion,communication, delivering and all other kind of activities which relay within successfulmarketing techniques. This kind of element is very helpful in order to have profitability andproductivity of the organization (Neupane, 2015). The present report is covering the various aspect and marketing principles of company'Apple'. The whole marketing activities are largely dependent on the role and responsibilities ofmanager of the organization. This kind of learning are very important in order to keep theinterrelation between various departments of the company (Arnett and Wittmann, 2014). Thesignificance of the component of marketing mix are very helpful in order to enhance the value ofbusiness in specific manner. In this assignment the current and future need of Apple products,innovation and all thing are examined in corrective manner.LO 1P1 & P2 EssayIntroduction to the activities of marketing with the current as well future trends of market.The concept of marketing is very important in order to keep the customer satisfied byproviding products as per their expectation. The main object is to earn higher amount of profit.The present market is highly competitive market, there are various providers who produceinnovative products in the market. In this manner Apple is taking various effective efforts inorder to produce goods and services which are beneficial to the market and can satisfy thecustomer’s quench (Lusch and Vargo, 2014). They give their major emphasis on the quality ofproducts. In addition to this the current trends of marketing focuses on 'relationship marketing'which is very helpful in way to have effective customer retention and this kind of activities areuseful to keep satisfaction level of customer. The marketing activities depends on the influenceof four differed products and services which are integration, globalisation, technology andpersonalisation. These kinds of activities has major impact on the trends of marketing. 1

Summary of different marketing process.The term marketing process is referred as systematic flow of marketing activities inmanner to keep satisfying the customers with the product and services available in the market. Inaddition to this there are four kinds of steps available in order to have effective marketingactivities, this are defined in the following manner are as Marketing strategy, situation analysis,marketing mix decision and implementation and control. At present the situation is analysed withthe help of report on sales and feedback of various individuals. If there is any mismatch inperformance that corrective action can be taken in order to have improvement in it. To haveimprovement in this the appropriate strategies are to be framed in order to cope up withmarketing condition (Jain and Goswami, 2013). The strategy should be taken from the effectivemarketing mix strategies. After making effective and efficient policies and strategies, theimplementation process should be done in order have desired result. In this manner, themarketing activities are very helpful in achieving long term profitably and productivity. Description on the role and responsibilities of marketing manager.Being the manager of Apple enterprise, it is essential to follow all the rules andresponsibilities which are framed by head of departments. In order to achieve long termprofitability and productivity it is essential to cope up with the all marketing activities. Themanager of the firm plays vital role in relation to have desired result of the organization. Inaddition to there are various roles and responsibilities are defined which have to be followed byjunior marketing manager of apple company (Coffie and Owusu‐Frimpong, 2014). In this waythe things are to be done in the following process are as- 1.Market research- It is very important to undertake all the marketing research onparticular activities in effective manner. With the help of this proper knowledge can beacquired. In this manner the target markets to be selected for carrying out all the activitiesof marketing. In this mode the proper information by the Apple company can be collectedfrom the Questionnaires, internet, buying habit of consumer, interviews and their opinionin relation to have effective and proper market research to have desire profit (Kumar,2010).2.Managing marketing mix- The element of marketing mix is very helpful in order toachieve long term objectives of the business enterprise. The manager of the firm shouldhave deep knowledge about this kind of process. This is very vital process in order to2

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