Key Roles And Responsibilities of Marketing Function: Assignment
Added on 2021-02-21
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Discuss the key roles and responsibilities of the marketing function in the open marketplace............................................................................................................................................3P2 Explain how roles and responsibilities of marketing related to other function oforganisation.................................................................................................................................6TASK 2............................................................................................................................................9P3 Defined the comparison between different organisation by applying the marketing mix.....9P4 Formulate and evaluate a basic marketing plan for an administration. ..............................15CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18.......................................................................................................................................................19..................................................................................................................................................19
INTRODUCTIONEvery business in the cut throat competitive world carried about marketing activities inorder to raise the sales volume. It is a collection of activities which firm adopts in order topromote the goods and services to satisfy the emerging needs of the customers. Depending upontheir business type administration adopts marketing tools accordingly to gain huge profits.Mainly it plays a vital role in ascertaining and examining the size of the market as well as inattaining profitability at a large scale. The main aim of marketing is to attract targeted customerstowards the goods and services in the open market place. However effective marketing strategyassist business associates to build healthy and long term relations with the client. This report is based on Coca Cola which is a carbonated soft drink came into existence inthe late 19th century around 133 years ago. The founder of the organization is John StithPemberton and deals in product such as, RC Cola, Kola Real, Cavan Cola, Afri- Cola, Pepsi etc.this assignment overs roles and responsibilities of marketing function in the market place.Moreover, it throw-light on how roles and responsibilities of marketing relate to widerorganizational context. Moreover, compare distinguished ways of marketing mix to themarketing planning in order to accomplish set standards in the competitive market place.Additionally, marketing plan is examined and evaluated for an administration. TASK 1P1 Discuss the key roles and responsibilities of the marketing function in the open market placeMarketing plays a significant role in the global village as it assist the organization topromote or advertise the innovative goods and services across the boundaries. In the era of 21stcentury every small and big enterprise adopts effective marketing tactics to commercialize theirproduct and service in the cut throat competitive world (Babin and Zikmund, 2015). Whereas,ineffective marketing tools leads a company to wind up the business from the open marketplaceand shows the door of exist to both firm and it's product. Coca Cola adopts unique marketingstrategies to grab huge market ratio in the global market as adopts innovative tactics to pullpotential customers for the drink. Here, unique marketing idea aid top level management to takeeffective decision for growth and development of the business at international level. Here, theroles and responsibilities of marketing in regards to Coca Cola are understood as:
Market research: Here, in this case Coca Cola investigate the market scenario andaccumulated relevant information of the trends prevailing in the open market place. Thisprovides a rough idea about the current trend prevailing in the competitive world andrespectively administration frame tactics. The top level management or assistant manger of thebusiness associates come up with innovative drink by examining the current trends prevailing inthe competitive market place. By doing so productivity and profitability ratio raised at atremendous scale which is a positive sign for the firm. However, this marketing function carriesout roles and responsibilities by formulating the goods and services in a effective manner andensuring long term profit maximization in the neck to neck competition (Baker and Magnini,2016)Promotion: The key roles and responsibilities of this particular function is to makepeople aware about the Coca cola innovative drink in the open market as it directly assist incompanies growth. This is the most essential marketing function role as it create awarenesses ofthe drink and push them to buy the product. Here, it includes various promotional tools such as ,personal selling, advertisement on banners, television, social media platforms (Facebook,Instagram, twitter etc. through which drink and brand can be recognized in the eyes of thecustomers. Brand management: In this particular case the roles and responsibilities are performedby handling and managing the brand image in the cut throat competitive world. By doing sobrand recognition is done at large scale due to which sales volume of the drink is raised. CocaCola Cola is accountable to raise the brand management across the boundaries by coming upwith unique taste in drink. This directly leads to gain competitive advantages by providingquality and healthy drink at reasonable price as compared to it's rivalry. Also, business cansurvive for longer time duration in the instance competitive world (Bastable, 2016). Formulating strategies: This is the key role and function which is performed byadministration in context of marketing. By deeply evaluating the market scenario the strategiesare designed so that more number of targeted customers can be pulled fort the goods andservices. Effective planning of marketing can be done by better understanding the current trendsand preferences running in the market. Accordingly, firm motivates it's skilled and capable staffmembers to perform effectively and efficiently to meet the emerging needs of the drink. As wellas aid in attaining set objectives of the enterprise in the set time duration.
Choosing appropriate promotional channel of distribution:The top levelmanagement of Coca Cola adopts effective channel of distribution to commercialize their drinkin the market. They plays a significant role and responsibilities in making customers awareregarding the drink and stimulating them to purchase the goods. Coca Cola adopts appropriatechannel of distribution and keep in view that it is cost effective and is able to meet the demandsof the consumers on set time duration. In effective distribution channel causes loss for thecompany as well as set objectives are not meet on time. Marketing planning: This marketing function plays an critical role and responsibilitiesof assisting staff members within administration job profile. So that they can design strategiesand tactics in order to achieve the stated standards of the enterprise. Marketing planning isconcern with framing aim and goals of the company so as to formulate tactics to accomplishthem in the instance competitive world(Boschetti and Massaron, 2015). The plan related tomarketing and strategies are changed or modified according to the dynamic environment andtheir need in the open market place. This is a never ending process and goes on and on in theglobal market. Information system: Coca Cola adopts modified information system in their workingpremises so that demand of the consumers can be fulfilled. By doing so market value andgoodwill is increased in the market place which is a positive sign for the enterprise. Top levelmanagement plays a vital role and responsibilities in managing information system effectively inthe working premises. By implementation of this aspects switching rate of potential customersare reduced as they are able to meet the emerging taste of the customers. To grow globally it isimportant for business concern to gather information from internal and external sources. Bydoing so tactics can be designed respectively and best out comes can be achieved in the set timeframer. Product designing and development: In this particular case administration plays acrucial role and responsibilities in developing and designing innovative drink in the competitiveworld. By studying the competitors tactics Coca Cola come up with unique and different designpattern of the drink in the open market place(Brady, 2014). Also, administration gets motivatedto come up with creative drink and taste to capture huge market ratio. By doing so more andmore customer base can be raised for the drink as well as directly raises the sales volume. Allthis leads in generation of huge profits and achievement of set objectives on set time frame.
Therefore, above stated are distinguished roles and responsibilities which marketingfunction plays in the administration. It assist Coca Cola to perform the business operationseffectively and efficiently in appropriate manner. This directly leads to generation of healthyand valuable drink for their consumers in order to meet their satisfactory level in neck to neckcompetitive world. There are numerous concepts of marketing which facilitates efficacious informationabout current as well as upcoming trends of marketing which are mentioned below:Selling concept: It is the concepts that concentrate on creating actual product sell inrespect of quality and the clients requirements. By selecting this particular concept CocaCola can focus on selling their products at large scale and maximise its promotionalprocedures for enhancing sales for the firm(Carr, 2014)Marketing Concepts: This is considered as a concept which fully concentrate towardsconsumers as overall strategies adapted by company in order to direct the requirements ofthe consumers. It is an effectual concept as this focus upon pulling the strategies thatincrease the brand competence. This adapts as a “sense-and-response” philosophy, itmeans that firm must develop effective products for clients rather than identifying rightconsumer for its product. Product concept: It is the concept which depends upon ideology that goods will beconsidered through consumers which quality is good and creative in nature. Coca Colacan comply this particular concept so that it can concentrate on standard product qualityin order to grab the attention of the clients and maximise their brand image. As per recent market scenarios, from the above concepts Coca Cola should adapt marketing aswell as societal-marketing concepts effectually in order to assure success in respect of its rivals. P2 Explain how roles and responsibilities of marketing related to other function of organisationIn corporate world, marketing plays an important role and responsibilities in everyfunction of the organisation(De Jong, Marston and Roth, 2015). An organisation is divided intovarious departments, every department have special role of marketing in their activities. With thehelps of marketing they can easily attain their organisation goals and objectives. Coca cola alsohas various departments as it is a largest organisation. For operating their every departmentalactivity smoothly they need to maintain healthy relationship with marketing department as it is
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