Marketing Presentation

Marketing
Essential
(P3 and P4)

Cover Content
Introduction
Marketing mix
Marketing plan
Conclusion
References

Introduction
Marketing is the science and art of exploring, developing, and
offering value to the customer so as to meet their needs and
requirements. It is the accumulation of all the activities
which are organised and conducted by the business
organisation so as to meet the wants and expectations of the
customer and therefore enhance the brand image in the
market.

Marketing Mix
Marketing Mix can be defined as set of effective tactics which
are used by business administration in order to promote or
advertise their goods and services in the open market.
Business concern adopts marketing mix in their working
premises so that market scenario can be better understood
in the competitive world. Marketing mix includes product,
place, price, promotion, physical evidence, people and
process are the steps or stages which need to carried out
effectively in order to become successful.