A document discussing marketing essentials. It covers topics such as what marketing is, the different types of marketing, and the importance of marketing.

Marketing Essentials

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marketing mix

This content covers the basics of business studies including the four main elements of marketing mix, with a focus on the promotion element and Tesco as an example. It also includes a PPT on analysing the impact of internal and external factors on business operations, and an assignment template for a case study on HR, with a focus on motivation theories and Warner Leisure Hotels as an example.

Finance

Higher Education

Political Science

Introduction to Business Studies

This poster discusses the promotional strategies used by Tesco, including social media marketing, direct marketing, and public relations, to promote its products and brand among its potential customers throughout the world.

Promotional Strategies of Tesco: A Study on Social Media Marketing, Direct Marketing, and Public Relations

This presentation discusses Unilever's product strategy, including analyzing product life cycle and marketing mix. It highlights the importance of investing in research and development to maintain product standards and add unique value to products. The presentation also emphasizes the interdependence of marketing mix elements and the use of social media platforms to cover a large market area in a cost-effective manner.

Unilever's Product Strategy: Analyzing Product Life Cycle and Marketing Mix

This presentation discusses the different elements of the marketing mix for a chosen enterprise in a new market. It explores the importance of product, promotion, price, and place in attracting customers and maintaining a competitive advantage.

Marketing Essentials

End of preview

marketing mix

Introduction to Business Studies

Promotional Strategies of Tesco: A Study on Social Media Marketing, Direct Marketing, and Public Relations

Unilever's Product Strategy: Analyzing Product Life Cycle and Marketing Mix

Elements of Marketing Mix for a New Market

Promotion in marketing mix for waitrose

Marketing Essentials

End of preview

marketing mixlg...

Introduction to Business Studieslg...

Promotional Strategies of Tesco: A Study on Social Media Marketing, Direct Marketing, and Public Relationslg...

Unilever's Product Strategy: Analyzing Product Life Cycle and Marketing Mixlg...

Elements of Marketing Mix for a New Marketlg...

Promotion in marketing mix for waitroselg...

marketing mix

Introduction to Business Studies

Promotional Strategies of Tesco: A Study on Social Media Marketing, Direct Marketing, and Public Relations

Unilever's Product Strategy: Analyzing Product Life Cycle and Marketing Mix

Elements of Marketing Mix for a New Market

Promotion in marketing mix for waitrose