logo

P2 Roles and responsibilities of marketing relate to the organisational context

   

Added on  2021-01-03

15 Pages4496 Words146 Views
Marketing Essentials
P2 Roles and responsibilities of marketing relate to the organisational context_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing relate to the organisational context.........................4TASK 2............................................................................................................................................6P3 Comparison of ways in different organisation apply marketing mix for planning to achieveobjectives.....................................................................................................................................6TASK 3............................................................................................................................................8P4 Produce and evaluate a marketing plan for an organisation..................................................8CONCLUSION..............................................................................................................................11REFRENCES.................................................................................................................................12
P2 Roles and responsibilities of marketing relate to the organisational context_2
INTRODUCTIONMarketing is an effective tool for every organisation which helps in create better positionand achieve set goals or targets. It is a set of activity and procedure that used by organisation forthe purpose of creating, designing, manufacturing, delivering, communicating and distributing ofparticular goods and services in the market. In this consist marketing study that helps inidentifying current trends, customers choices, demands, tastes and preferences, build goodrelationship among people, provide goods or services, various tools or techniques and managereputation or goodwill, fashion which is necessary for increasing profitability and productivity ofbusiness firms (Baker and Saren, 2016). It support in find potentials customers and provide thembetter quality of good or services to satisfy their desired expectation. This report is based onCoca-Cola which is US based company and deals in soft drinks in the global market. There aremost famous drinks of coca cola such as Diet Coke, Sprite and Fanta etc. This assignment willdefine about various roles and responsibilities of marketing functions and their interrelation withorganisation. It will also describe the several ways and compare marketing mix of different firmsas well as produce a marketing plan to achieve goals or objectives. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is an essentials tools for business organisation which helps in identifyingcustomers demands and current trends through proper study so that company make decisionsregarding production of goods or services in an appropriate manner. It is the study ofmanagement of relationship with customers and business as well. Marketing is define as theprocedures and institution in which included various activities such as creation, keeping as wellas satisfying customers in well manner (Brassington, 2013). It can be said that marketing is thepremier components of the business management because it support in developing firms andcreate awareness among customers regarding goods or services. on the other side, marketing isdefines about customers satisfaction and satisfy their desired needs or wants in well manner.There are many firms who focus on adopting new marketing plan and business strategies so thatthey can create better position among competitors. Coca cola also considered same and usevarious marketing tools or techniques for increasing demands and create awareness into targeted1
P2 Roles and responsibilities of marketing relate to the organisational context_3
audiences in an appropriate ways. There are defines some importance of marketing for coca colasuch as:Importance of marketing:Support in transfer, exchange and movement of goods: This is a plus point of marketingthat company can transfer, exchange as well as movements of particular goods or servicesto satisfy customers desired expectations. In this consider several intermediaries formaking available products or services to people such as wholesalers and retailers etc.marketing functions are beneficial for organisation, producers and consumers. Maintain the standard of living: It is another benefit for society that marketing functionssupport in managing and maintaining people lifestyles and their living standards in wellmanner (Pettitt, 2013). It produce and sell particular products or services to the consumerat a reasonable price so that they can afford and buy for fulfilling their requirements.Create employment: In this define that marketing is complex and it involves number ofpeople for performing various activities or tasks in an effective manner. There are somemajor functions of marketing such as buying, selling, distribution channels, finance,warehousing, risk bearing, transportation and standardisations that play vital role insdeveloping firms and run its operations in better ways. Coca cola is dealing at globalmarket so there are number of employees working here.Source of income: It is biggest source for generating revenues because marketingfunctions included various activities that must be performed in well manner so thatcompany can increase its profits in an effective manner (Desai, 2013). Coca cola is alsoearning higher profits or revenues because entire activities connected with gaining moreincomes from marketing actions. Source of new ideas: Marketing is best source for generating and developing a new ideasor concepts so that business can be promoted and goals can be achieved. In theenvironmental changes, it affects on the production and distribution as well as tastes,preferences of customers so that marketing helps in identifying best tools or techniques toachieve desired outcomes. They consider new ideas and thoughts to produce new goodsor services according to changing climate.Key Marketing functions: 2
P2 Roles and responsibilities of marketing relate to the organisational context_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and Responsibilities of Marketing Function - Coca Cola
|16
|4561
|196

Role and Responsibilities of Marketing Function of Coca-Cola.
|23
|6937
|376

Essentials of Marketing
|10
|3003
|300

Roles and Responsibilities of Marketing Functions in Coca Cola
|12
|3385
|57

Key Roles And Responsibilities of Marketing Function: Assignment
|22
|7231
|224

Marketing Strategies of Coca-Cola
|16
|3486
|227