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Marketing Essentials Report of H&M

   

Added on  2020-07-23

9 Pages2281 Words32 Views
MarketingEssentials

Table of ContentsTASK 3............................................................................................................................................1P4 &M4 Marketing plan for H&M.............................................................................................1D2 Strategic marketing plan to achieve marketing objectives....................................................5REFERENCES................................................................................................................................6

TASK 3P4 &M4 Marketing plan for H&MMarketing plan refer to a written document which consists marketing activities anddecision of enterprise in coming future time. This plan is made by every enterprise in order toachieve its set goals and objectives and at the same increase sales and profits of company(Rowley, 2016). One of the main advantage of formulate marketing plan is that it guides marketer during execution of marketing activities and ensure optimum utilisation of allresources of firm. To formulate a better and effective marketing plan, it is very essential formanager to have a adequate amount of information about various aspects of company. Company overviewH&M was started in Vasteras, Sweden in year 1947 and at present firm has about 4300stores in more than 64 markets. Firm implement various innovations to enhance online shoppingand to increase the number of its stores. One of the min aim of firm is to make clothing productsof good quality which is accessible to every individual. More than 161000 employees work in itsstores from various backgrounds. ObjectivesObjectives of H&M is to execute various business activities in friendly and economicallyso firm can contribute more in environmental and social development (Spillan, 2010). For this,firm has to make sure that suppliers are delivering quality products and employees are not takingtheir human rights for granted. Marketing situation analysisAt present the current market situation of H&M is on high as firm do work with bestmodels and photographers. Marketing play a significant role and its impact is very important tocreate a positive image at market. SWOT analysisFirm use its SWOT to evaluate internal environment in order to collect information aboutmajor strengths, weakness opportunities and threats of firm. Strengths: One of the biggest strength of H&M is that its fashionable clothing brandimage is very strong. Stores of company are at best locations and well developed andeffective marketing skills of enterprise help in serve customers in an effective way. They1

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