Marketing Essentials Assignment Sample - ZARA
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Added on 2021-01-01
Marketing Essentials Assignment Sample - ZARA
Added on 2021-01-01
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1LO.1. ...............................................................................................................................................1A.) Key Roles And Responsibilities Of Marketing Function.....................................................1B.) Analysing The Roles And Responsibilities In Context Of Marketing Environment............2C.) Significance Of Interrelationship Between Marketing And Other Functional Units............3D.) Critical Evaluation Of Key Elements Of Marketing Function.............................................4LO 2.................................................................................................................................................51.) Application Of Marketing Mix..............................................................................................52.) Different Tactics Used By Organisations..............................................................................7LO 3.................................................................................................................................................81.) Evaluation Of Basic Marketing Plan For Business...............................................................82.) Detailed Coherent Evidence Based Marketing Plan..............................................................93.) Seven P's Of Marketing.......................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONThe assignment have focuses on the essentials elements of selling that are required forpromoting a product of a business (Pike, 2015). In this project report, the organisation is ZARA -a fast fashion Spanish outfit designer. In this report, the focus is laid on the duty and obligationof the functions of marketing. Report further focus on the significance of interrelationships ofmarketing department with the other departments of organisation. It also emphasises on thecritical evaluation of the key elements of marketing functions (Babin and Zikmund, 2015).Theproject will emphasize on analysing the way different techniques of marketing mix are appliedby different organisations to that of planning process in order to achieve the common businessgoals. Evaluation of different tactics is being done that are applied by the organisation for theachievement of business objective. LO.1. A.) Roles And Responsibilities Of Marketing FunctionMarketing is a wider term and it starts with the generation of idea for developinginnovative products which has the high potential and ability of catering the demands of thetarget consumers. (Smith and Wong, 2016). Marketing manager and promotional team havevarious roles and responsibilities which are required to be perform by them in order to help anenterprise in accomplishing desired marketing objectives. Role and responsibilities of marketingfunctions are :Market research : It's the important role of the marketing department in an organisationto listen to the needs of the customer very carefully (Brady, 2014). Until and unless, hewill not make efforts or pay attention towards the customer needs of customer, he will notbe able to design such product which can satisfy the consumer needs. The marketingmanager in an enterprise need to formulate some tactics for receiving the valuablefeedback of customers (Kent and et.al., 2018).In context of ZARA, role of marketing is toprovide firm an information about the needs and demands of consumers by conductingthe research. It's the duty of the marketing personnel to keep themselves update with thecurrent trends that are prevailing in the market. It's very necessary to monitor the activityof competitors in the competitive market. The very simple reason for this, is that, thetrends keep on changing and the needs of consumers (Kent and et.al., 2018). 1
Innovate:- Function of marketing is all about doing innovation with respect to the product(Mišič and Podnar, 2017). The products and service industries are required to do someinnovation in their products with the soul motive of attracting the customers to buy theirproduct. Companies can do innovation in packaging of product; in terms of pricing byadopting new pricing techniques; new ways of promoting their products; new sellingtechniques. Companies can adopt innovation technique in taking the feedback from thecustomers. It would be really helpful; for the company by knowing their feedback towork on launching the existing product by doing some innovation in it as per therequirements of customers (Baker and Saren, 2016). Public relation : It is the duty of marketing manager to communicate directly withconsumers and inform them about the products and services offered by company. Incontext of Zara, Role of marketing is to help business entity in developing strongrelationship with customers. ZARA is a fashion retail organisation, the marketing managers have focus on fulfillingtheir roles and responsibilities.B.) Identifying the Roles And Responsibilities of marketing In relation to the MarketingEnvironmentA marketing manager has to perform various roles and responsibilities in respect of everchanging and dynamic marketing environment.Developing Marketing Strategies And Plans:- A marketing personnel has to identify theneeds and wants of consumer and to deliver a product to them by adding value to theproduct and communicating superior values to the consumer. Doing strategic planning isa managerial process by developing and maintaining the organisations objectives andskills and resources (Rezaei, Wee and Valaei, 2017).Marketing Information System (MIS):- It is a system that provides required informationand distributes it to the marketing personnel in a timely manner. A marketing managerrequire s complete information in the respect of product and do a complete analysis onbasis of planning and implementation (Baker and Saren, 2016). 2
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