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Marketing Essentials: Topshop

   

Added on  2021-01-02

8 Pages1802 Words150 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Explain how the key roles and responsibilities of marketing functions relate to the widerorganisational context.................................................................................................................3Analyse the roles and responsibilities of marketing in the context of marketing environment..4Analyse the significance of interrelationships between marketing and other functional units ofan organisation............................................................................................................................4Critically analyse and evaluate the key elements of the marketing functions and how theyinterrelate with other functional unites of an organisation..........................................................4TASK 2............................................................................................................................................5Compare the ways in which different organisation apply the marketing mix to the marketingplanning process to achieve business objectives.........................................................................5Evaluate different tactics applied by organisation to demonstrate how business objectives canbe achieved..................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is a very important division of any organisation as they help in targeting,promoting and distribution of products in order to achieve high profit levels. This assignmentwill help in better understanding about the marketing function and its key responsibilities.Additionally, this file also study inter relation between different division in an organisation.Also, there are various elements that affects the sales and growth of the company which can beunderstand by practising marketing mix on Topshop (Dibb and Simkin, 2013). The respectiveorganisation is a multinational fashion retail company which deals in various products such asapparel, shoes, make-up and accessories.TASK 1Explain how the key roles and responsibilities of marketing functions relate to the widerorganisational context.Overseeing outside vendors and agencies:- Marketing division of Top Shop areresponsible for the selecting and managing the appropriate agencies and vendors, these are onewho produce marketing products or give support for the marketing. It includes agencies, printvendors, PR agencies or specialists, web providers, etc. Conducting customer and market research:- Top Shop's marketing division helps inidentifying the target market and opportunities for the product and services to be recognize inthat market.Producing internal communication:- Marketing department of the Top Shop is alsoresponsible for the communication of the employees within the organization, it can be donethrough newsletter or intranet. Their main motive is to make employees understand about thecompany, its values, its goals and its priorities.Monitoring and managing social media:- Marketing department contribute in mangeand maintain the social media accounts and pages of the company, they also take care of postingsdone on the social media.Creating content providing SEO for website:- Company website is most obvious placewhere people visit to seek information about the company. So, it is the work of marketingdepartment to make it up to the mark with correct and meaningful content and ensure that sitecomp up quickly when someone search for company.

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