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Marketing Essentials Assignment Sample | Easy Jet Airlines

   

Added on  2021-01-03

10 Pages2882 Words434 Views
MarketingData Science and Big Data
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Marketing Essentials
Marketing Essentials Assignment Sample | Easy Jet Airlines_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Evaluating various roles and responsibilities of the marketing function of Easy Jet ..........3P2 Interrelation with various functional departments.................................................................4TASK 2............................................................................................................................................6Marketing mix (7Ps) to achieve overall business objectives......................................................6CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9
Marketing Essentials Assignment Sample | Easy Jet Airlines_2

INTRODUCTIONMarketing amalgamates a wide range of business operations that are concerned withproducing, communication and ultimately delivering value to consumers and society. Marketingaims at gaining customers satisfaction in order to maintain good relationship with them so thatbenefits could be attained for both company and its stakeholders. The project take intoconsideration Easy Jet Airlines which is a British based cost effective carrier airline that wasestablished in 1995 with its headquarters in London (Strauss, 2016). The assignment will discussabout various roles and responsibility of marketing function along with its interrelationship withother functional units of firm. Moreover it will provide comparative study of ways in whichelement of marketing mix are been utilized by Easy Jet and Inocent smoothie.TASK 1P1. Evaluating various roles and responsibilities of the marketing function of Easy Jet .Marketing activity serves as a major contributor in success of a business enterprise as itenables in efficiently identifying and fulfilling needs and aspiration of its customers. It theefficiency of marketing division that induces its consumers to buy a product or to avail a serviceby communicating them various benefits and value associated with using them. Thus, marketingdepartment of Easy Jet make use of several tools and techniques for inculcating in them need touse that product (Dawson, 2014). Therefore, it assists organisation in achieving its mission,vision and other objectives. Mentioned below are certain most significant functions that are beenperformed by marketing division of Easy Jet:Market Research : Market research forms an integral part and one of the criticalfunction that is to be perform by the marketing unit of Easy Jet. Market research is agathering and analysing of data that provides information related to probable threats,opportunities, customers taste and preferences, prevailing market trends and otherbusiness environment related information (What Are the Functions of a MarketingManager or Officer?, 2018). Thus, Easy Jet conducts a through research about theindustry landscape, competitive intelligence,customer segmentation, etc. for formulatingits various marketing and other strategies. Promotion: For maintaining and enhancing its market position, to attract potential targetgroup and to introduce new products or offers to its customers Easy Jet implementsvarious promotional tools and techniques. Easy Jet make use traditional distribution
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