Improvement Strategies for Mercedes Benz

Introduction to Business
Operations and Services

Contents
INTRODUCTION...........................................................................................................................1
Introduction of the companywide operations improvement strategy..............................................1
Overview or profile of the Mercedes Benz..................................................................................1
Competitor’s analysis of Mercedes Benz....................................................................................2
Financial highlights.....................................................................................................................2
Issues facing by Mercedes Benz..................................................................................................3
Companywide operations improvement strategy........................................................................4
Advise on the operational strategies that BMW and Ferrari can implement to gain market share
from Mercedes-Benz.......................................................................................................................6
Introduction about BMW.............................................................................................................6
Introduction about Ferrari............................................................................................................7
Suggested operational strategies to gain market share from Mercedes Benz..............................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
It is important to analyse the business performance on regular basis. There is huge
importance of this aspect as this will help in determining information about deviations occurred
in actual and have impact over quality along with determinants which are evolved with time
period and needed to include within businesses for maintaining sustainability. It is management’s
duty that apply all necessary steps through which they will able to identify core information and
further build the strategies which aid in improving future operations. This is much needed
exercise in today’s environment as large number of external factors impacts the business in
different manner. Study about these factors help in formulation of preventive exercises that
safeguard an organisation in tough situation. These work as shield for an organisation, where
they never go down in market from where not possible to comeback. The main aim of this report
is also to gain information about the aspects that went wrong with Mercedes Benz and adopt the
improvement strategies through which able to get back in market. The selected organisation for
carrying the whole report is Mercedes Benz. It is a car manufacturing organisation that provides
its products and services in all over the world. The organisation has good name in formulation of
luxury and quality cars but recently faced the issues that resultant into down step in market.
The aspects covered in this report includes providence of information about companywide
operations improvement strategy and the operational strategies that can be implemented by
BMW and Ferrari to gain market share from Mercedes Benz.
Introduction of the companywide operations improvement strategy
Overview or profile of the Mercedes Benz
Mercedes Benz is a German global automobile marquee that was founded in 1926 by
Karl Benz, Gottlieb Daimler and headquartered in Stuttgart, Germany. Company is well known
for its products which are luxury vehicles, trucks, vans, coaches, buses and ambulances.
Company has a strong brand value and international leader within premium cars. Mercedes Benz
has an essential presence within sports & motorsports via sponsorship and participation
respectively. Segmentation of Mercedes Benz is luxury automobile including sedans & Suv’s.
Target customers of company are business professional from the higher income group.
Therefore, company has strong position in marketplace because of their premium car and other
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