Marketing Essentials Part-A

Marketing
Essentials
Part-A

Content
 Introduction
 Overview of Burberry
 Concept of Marketing including current and future trends
 Overview of different marketing processes
 Roles and responsibilities of marketing manager
 How marketing influences and interrelates with other functional
departments of the organisation
 Value and importance of marketing role in context with company
 Conclusions that emphasise the significance of having effective
interrelationships
 References

Overview of Burberry
Burberry, a UK-based organisation which
deals in selling wide varieties of products
including fashionable clothing
fragrances, The company is listed on
the London Stock Exchange and is a
constituent of the FTSE 100 Index.
accessories etc.

Concept of Marketing including current and
future trends
Marketing is an important part of
decision making process by
management as it brings company into
the market with their offerings with a
clear objective of increasing customer
base and revenue.