Marketing Essentials Part-A

This presentation provides an overview of marketing essentials, including the concept of marketing, an overview of Burberry, marketing processes, roles and responsibilities of a marketing manager, and the interrelationship between marketing and other departments. It emphasizes the value and importance of marketing in the context of a company and concludes with the significance of interrelationships.

Marketing
Essentials
Part-A

Content
 Introduction
 Overview of Burberry
 Concept of Marketing including current and future trends
 Overview of different marketing processes
 Roles and responsibilities of marketing manager
 How marketing influences and interrelates with other functional
departments of the organisation
 Value and importance of marketing role in context with company
 Conclusions that emphasise the significance of having effective
interrelationships
 References

Overview of Burberry
Burberry, a UK-based organisation which
deals in selling wide varieties of products
including fashionable clothing
fragrances, The company is listed on
the London Stock Exchange and is a
constituent of the FTSE 100 Index.
accessories etc.

Concept of Marketing including current and
future trends
Marketing is an important part of
decision making process by
management as it brings company into
the market with their offerings with a
clear objective of increasing customer
base and revenue.

Continue…
Marketing concept: It divided into different
concepts which are necessary to examine
before implementation so as to gain
expected beneficial result. It directs
organisations such as Burberry to analyse
the market needs and accordingly update
their offerings so as to get clear
acceptance by targeted customers for their
offerings.

Overview of Marketing process
For marketing their products and services
with an objective of increasing sales,
the marketing manager must follow
the several stages so as to ensure make
their marketing strategies more
effective. These stages are known as
marketing process.

Roles and responsibilities of marketing
function of Burberry
Marketing department as well as
its manager performs different
but crucial roles in the
achievement of growth in sales
and revenue of company.

Interrelationship between marketing function
and other departments of Burberry
Working together always brings out
maximum profitable result in return to
an organisation. Thus, it is important
for every department working in
Burberry to work together through
better communication and coordination.

Value and importance of marketing role in
context with company
Marketing helps an organisation to enhance brand image in customers’
mind in positive way by promoting exciting offers given on their
offerings.
Marketing directly increases sales of company by influencing buying
behaviour of customers in favour of products and services offerings by
company. This will help Burberry in achieving competitive edge over
their rivals in competitive market.

Conclusions that emphasise the Significance of
interrelationship
Interrelationship among different departments encourages healthy
relations between managers of different division which results in
creating healthy environment at workplace. Working together by the
managers of every departments increases the possibilities of
achieving goals and objective made by Burberry.

References
Clow, K. E. and James, K. E., 2013. Essentials of marketing research:
Putting research into practice. Sage.
Desai, S. S., 2013. An Analysis of the Competitive Marketing Strategies
of the Hospitality Industry in UAE. IUP Journal of Management
Research. 12(1).
Joshi, M., 2012. Essentials of marketing. Bookboon.

Thank You