Marketing Essentials

This presentation covers the roles and responsibilities of the marketing department, the interrelationship of marketing with other departments, and the key marketing concepts. It discusses the importance of marketing in organizational success and highlights the various functions of the marketing department such as market strategies, packaging and labeling, transportation, and product pricing. The presentation also emphasizes the significance of interrelationships among marketing and other functional units in achieving business objectives.

Marketing Essentials
( PART 1)

Content page
 Introduction
 Marketing and marketing concepts
 Roles and responsibilities of marketing department
 Interrelationship of marketing department with other departmental units
 Conclusion
 References

Introduction
Marketing is business procedure for making relationships along with
satisfying customers. It is mainly used for communicating and attracting
market audiences towards the products which are part of company. It is
one of managerial procedure with the help of which individuals obtains
they needs and wants by producing, offering and exchanging
commodities having values. The presentation covers key roles and
responsibilities that are of marketing function and the ways roles and
responsibilities of marketing are related with other organisational
functions.

Marketing and marketing concepts
Marketing is defined as the
practices that are undertaken for
promotion of purchase and sell of
commodities that company offers.
Marketing concept is said to
philosophy that are analysed by
the entity so to gain information
about needs of market audiences
and frame decisions for the need

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Various marketing concepts are as follows:
Production concept: The philosophy of production concept is based on the
idea that consumers only favour those offerings which are highly
affordable addition to available at their nearby places.
Product concept: The ideology of product concept states that the products
which offer innovative features, quality along with performance are
favoured the most by consumers.

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Selling concept: The concept is holds the philosophy that consumers will only buy
the products on which the company has made large scale selling together with
promotional efforts.
Marketing concept: Ideology of marketing concept states that aspects of customer
focus as well as value are key routes for attaining sales volume and profit margins.
Societal marketing concept: Philosophy of societal marketing concept states that
offerings of the entity must deliver valuables in the ways which maintains and
improves consumers together with society's well-being.

Roles and responsibilities of marketing
department
Marketing department is one of the business department that undertakes activities to
promote the business along with driving sales volumes of its commodities or
services. In context to marketing department of Body Shop, following are some
roles and responsibilities:
Market strategies: It is one of the role and responsibility of marketing department
to properly develop marketing strategies as well as planning for company. The
marketing department of Body Shop has role to recognise requirements and
demands of targetted population so to provide the commodities accordingly.

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Packaging and labelling: Herein, the marketing department is responsible to avoid
breakage, damage or destruction of products while transport and storage. Role of
marketing department is to facilitate lifting, handling together with conveying products
which grabs attention of people.
Transportation: In this, products are delivered from the organisational premises to other
locations. The function plays important role in providing products through effective
transportation mode to end users.
Product pricing: Marketing department analyses perception of customers regarding
product price and accordingly set suitable prices. Prices influences demand of product

Interrelation of marketing department
with other organisational departmental
units.
Marketing is one of significant function in all business entities as distinct types of
techniques are utilised by marketers to communicate with other departments of the
company. In context to Body Shop, interrelation of marketing department with other
department are as follows:
Marketing and finance department: Management of funds ion proper manner is
usually done by finance department. The department manage monetary resource
through planning, collecting, auditing and controlling the required funds. In addition,
budgets for distinct departments and for overall company are also set by the finance
department.

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Marketing and production department: One of the essential role and
responsibility that production department is to transform raw materials
towards finished commodities so to accomplish clients needs.
Marketing and Human resource department: Activities such as
recruiting, selecting, training and compensation are preformed by human
resource department of the company. In addition, HR department have
responsibility for recruiting and selecting competent addition to talented
manpower and provide them compensation, bonuses and rewards so to
motivate them for higher performance level.

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Significance of interrelationships among marketing with various other
functional units of Body Shop are to develop trusted relationships among
all. With appropriate as well as effectual communication among all the
functional departments build confidence among all and it facilitates
sharing of necessary or confidential information that can benefit the
whole entity. In addition, it reduces conflict situations among divisions
which further helps in achieving al the objectives on time and smoothing
performing business activities.

Conclusion
As per the presentation, it has been concluded that marketing plays vital
function in organisational success. All businesses exists for making
money and one of the effective channel for this is marketing that helps in
reaching to end business goals. Marketing concepts are ideologies which
assist in anticipating needs of consumers so to satisfy them effectively.
Transportation, product pricing, market strategies, packaging and
labelling are some roles and responsibilities which marketing department
have to adhere.

References
 Finch, D., Nadeau, J. and O’Reilly, N., 2013. The future of marketing
education: A practitioner’s perspective. Journal of Marketing Education.
35(1). pp.54-67.
 Stern, P. N. and Porr, C. J., 2017. Essentials of accessible grounded theory.
Routledge.

Thank You