Marketing Essentials

Marketing Essentials

• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing associate to the wider
organisational context
• Conclusion
• References
Table of content

Introduction
Marketing is the act and action of functioning the business of an organisation within
an enterprise sells and endorses its goods and services within the market with the aims of
assuring the requirements and needs of consumers through offering commodities and
facilities as per their preferences and desires. Marketing essential indicates to those
components that assist in executing actions of marketing in efficient form. For the
completion of this written document Nestle is the firm which is considered

Key roles and responsibilities of the marketing
function
Definitions of marketing- According to Philip Kotler, Marketing is the art and science of
surveying, framing and delivering value to fulfil the desire of a target a marketplace at a
profit. It finds out discontented demands and wants.
Nature of marketing- Marketing is a compound utility and does not sum up to sales alone.
The nature of marketing is defined as under in reference to Nestle:
Managerial function- Marketing is all about successfully administrating the commodity,
place, cost and endorsement of business to earn profit.