Marketing Roles and Responsibilities in Marks and Spencer Company
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This presentation discusses the key roles and responsibilities of the marketing function in Marks and Spencer Company, including increasing sales, enhancing growth potential, attracting new customers, polishing brand value, improving customer loyalty, and achieving product success.
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Unit 2: Marketing Essentials
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Table of Content INTRODUCTION Different marketing process Key roles and responsibilities of marketing function Interrelationship of marketing and other functional departments Critical assessment of value CONCLUSION REFERENCES
Introduction Marketingisallaboutpromotingcompany’sproducts nfrontof the target customers in market. This report is based on the case study of Marks and Spencer Company in respect to its marketing operations. Company is based in United Kingdom and conducts its operations in retail sector. Company initiated business operations in the year 1884 by the founders Michael Marks and Thomas Spencer. Company has been well known selling for high quality food products, clothing line and home products.
Different marketing process Definingmissionandvisionis thefirststepinvolve inmarketing process. ConductingSWOTandPESTELAnalysisisthesecondstepof channelizing marketing in Marks and Spencer Company. Creation of marketing strategy is the third step involve in the process. Planning the marketing mix is the fourth step. Execution of marketing plan is the final stage of the process.
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Key roles and responsibilities of marketing function Increase sales of company Marketing functions of Marks and Spencer Company has been involved in enhancing the sales capabilities of company in market. Marketing operations play huge role for company in attracting new potential customers available in market along with sustaining the existing customer base of company so that company’s growth level can expand. Enhance growth potential of organisation Enhancing growth rate of Marks and Spencer Company is another key role that marketing department of company needs to play in order to fulfil all its responsibilities. This is another key role that marketing department needs to play in company. Growth is defined as how much the company has received the boost in its sales capacity every year.
Cont.. Attracting new customers Attractingnewcustomersisalsoamongthekeyroleattachedwiththe marketing function company undertaken. The aim of the marketing functions of company is to attract new potential customers across the globe along with sustaining the existing customer’s company hold. Marks and Spacer Company has a business operations spread across the globe. Polish brand value Marketing functions company undertake also polishes the brand value of company in market. Brand value is another crucial component that contributes in the success of company’s business in market. In all the marketing campaigns Marks and Spencer Company undertake tries to policies the existing brand value undertake by company.
Cont.. Improve customer loyalty Improving consumer loyalty is another key role and responsibility marketing operation play in company. Marketing department project all the strengths the brand hold in all its marketing campaigns that allow the company to improve the customer loyalty in market. Customer loyalty is all about the buying superiority of existing customers of company towards the Marks and Spencer Company and its products. Achieve product success It becomes the responsibility of the marketing team of company to achieve the success of products projected in the marketing campaigns of company. Marketing team highlight all products andin case of launch of new product it only focuses over projecting that new product in its marketing campaign.
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Interrelationship of marketing and other functional departments Marketing and Human Resource Department Marketing department and human resource department in Marks and Spencer Company are interconnected with each other in order to perform each other duties in company. Marketing department of company support the human resources department in promoting the recruitment drives human resource department channelizes in companytomeettherequirementsofdifferentdesignatedpositionrolein company. Marketing and Sales Department Marketing and sales both the departments are interconnected with each other in order to perform individual roles and responsibilities in company. Both the operational departments are work to enhance the sales potentials of company in target market. Both the departments in company carry the responsibility to achieve the sales targets of company.
Cont.. Marketing and finance department Marketing and finance department in company share strong relationship with each other. Marketing department support finance department by providing research in relations to competitors of Marks and Spencer Company, customer research, product research and many other researches. All these researches support the finance department in Marks and Spencer Company to take the best decision for company’s investments and strategic partnerships. Marketing and operation department Marketing and operation department in Marks and Spencer Company also work together to achieve the individual objectives of each other department in company. Marketing team help the operation team in company by allocating suitable research in relation to competitors of company, market research, customer research and many other researches.
Cont.. Marketing and public relation department Marketing team and public relation team both the departments work together to achieve the each other objectives in company. Both the department work to establish the relationship between brand and its potential customer base. Marketingdepartmentguidesthepublic relation team in respect to all the potential buyers associated with the company.
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Critical assessment of value Marketing allows the organisation in achieving all its various business objectives. Marketing create importance for company in form of value creation and brand value improvement. Marketing play an important role for the company in selling its products. In case of any wrong marketing campaign marketing can spoil the brand image of company in market.
CONCLUSION This report have projected the roles and responsibilities like improving sales of company, enhancing growth rate of company, building strong relationswithcustomersofcompanyandalldifferentrolesand responsibilities marketing team play in company. Marketing team work along with all other departments in company like sales, operations, finance and all other to achieve its overall objectives behind the operations of department.
REFERENCES Agulera, J. and Vesoulis, A., 2020. How Multilevel Marketing Distributors Are Taking Advantage of the Pandemic. Bellin, H., 2016. Which Marketing Channel Is Right for Your Company?.Journal of Marketing Channels. 23(3). pp.157-161. Biaudet, S., 2017. Influencer marketing as a marketing tool: The process of creating an Influencer Marketing Campaign on Instagram. Hult, G. T. M. and Ketchen, D. J., 2017. Disruptive marketing strategy.Ams Review. 7(1-2). pp.20- 25. Shahid, M. Z. and Li, G., 2019. Impact of Artificial Intelligence in Marketing: A Perspective of Marketing Professionals of Pakistan.Global Journal of Management And Business Research.
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