Difference in Marketing Mix of Aston Martin and Audi UK

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1..........................................................................................................................................3
Covered In PPT...........................................................................................................................3
P3. Difference in marketing mix of Aston Martin and Audi UK................................................3
P4. Marketing Plan......................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Marketing is an activity that focuses the money, efforts and initiatives of organization
towards the promotion of offerings of enterprises among the public so to convince them to buy
the product. Marketing plays a crucial role in increasing the sales and revenue of any enterprises
by promoting the brand and giving crucial information regarding the products and services
offered by organization within the marketplaces. This supports the business venture in nurturing
and maintaining a loyal consumer relationship by meeting the commitments created to
consumers while marketing the offerings among people. This report had been carried out to gain
knowledge of marketing and to assigned practices within Aston Martin. The organization is well
renowned in the premium sports car industry. The project report is going to access roles and
responsibilities of function of marketing and its application within the organization. Further, the
marketing mix of organization is distinguished with rival firm. Further, a marketing plan is also
formulated for the effective launch of product and branding.
Task 1
Covered In PPT
P3. Difference in marketing mix of Aston Martin and Audi UK
Marketing mix refers to the integrated model of 7 principles of marketing that are
required to be taken into account so that consumers can be convinced to buy the similar product.
The 7 factors that are included in this are price, product, place, promotion, people, process and
physical evidence. The marketing mix strategy defines the P's as given below:
Products: The product is the medium with the help of which the value is provided to the
customers and while considering it the quality, feature, variants etc. are taken into consi9deration
as per the needs and wants of the customers ( Sabri, 2020).
Price: It is monetary value which is paid by the customers and the organisation has to determine
the prices of the products as per the willingness to pay of the customers.
Place: The place strategy defines the location at which the products of the company will be made
available to the customers which can be physical store, online or both.
Promotion: The promotion strategy enables the organisation in creating awareness of the
offering of the company so that they can attract the targeted customers through their messages.
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People: The people includes the employees of the organisation that facilitate the customers in
making them understand the important and the value that they offer.
Process: This strategy defines the steps such as IT supported, business led etc. for accomplishing
the goals and objectives of the organisation.
Physical evidence: This enables the organisation to facilitate customer to differentiate their
product than that of others.
The difference in the marketing mix of Aston Martin and Audi UK are as bellows
Marketing Mix Aston Martin Audi UK
Product The organisation provides variety of
products in automobile industry with
unique features that gives of heavy
level of satisfaction of consumer...
Some of the popular products that are
introduced by this organisation in
automobile sector are Aston Martin
DBX, Aston Martin Valarie, and etc.
Highly innovative products of this
organisation directly attract
consumers towards the organisation
to them gets satisfied with the quality
offerings given by the organisation.
The major products that are offered
by Audi UK are Q5, A4 and etc. the
organisation is offering luxurious
products to its organisation that is
also considered to one among best
companies that provides sports car
all over the globe. The major
motive of this organisation is to
deliver technological advance cars
to consumers that only not to gives
good experience to consumers but it
also gives them safe driving
(Humayun and Belk, 2020).
Price This factor major speaks about prices
at that organisation is offering its
goods and services to the consumers.
In context of Aston Martin, the
organisation is using premium pricing
strategy. The major rational behind
choosing this strategy is that the
targeted consumer’s segment of
organisation relies only to rich and
Audi UK is certainly using
premium pricing strategy to its
major target is to grab attention of
heavy profile people who cares
about their image in society. This
people give huge business to Audi
UK that leads to enhancement in its
productivity.
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