Roles and Responsibilities of Marketing Functions

MARKETING ESSENTIALS

TABLE OF CONTENT
 INTRODUCTION
 ROLES AND RESPONSIBILITIES OF MARKETING FUNCTIONS
 INTERRELATIONSHIP BETWEEN MARKETING AND OTHER FUNCTIONAL
UNITS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing helps business to understand consumer behaviors to attain better marketing
plan. Businesses use marketing strategy to compete in market and achieve competitive
advantage effectively.
 This presentation discusses practical tools and techniques used to identify internal and
external business environment factors which influence efficiency of marketing plan.
This helps to formulate effective strategic plan with available resources.

KEY ROLES AND RESPONSIBILITIES OF THE
MARKETING FUNCTION
 Marketing is the process of evaluating, analyzing and satisfying the
needs and wants of customers with resources available in business to
generate effective profit margins and improve the efficiency of customer
relations.
 Unilever is consumer good business organization which operates
globally and also has needs to understand key roles and responsibilities
of their marketing function to reduce cost of operation and improve
profit margins effectively.
 Unilever uses marketing to analyze which product and services can
satisfy the needs and wants of customers effectively and improve
customer base of the company effectively. Consumer behavior analysis
of customer provides better opportunities Unilever in product designing
and production with effective innovations.