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Basic Marketing Plan for Nationwide Expansion

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Added on  2023-02-10

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This presentation provides a basic marketing plan for the nationwide expansion of TK-MAX. It includes a SWOT analysis, PESTLE analysis, marketing objectives, vision, goals, mission, marketing programs, and monitoring and measurement techniques.

Basic Marketing Plan for Nationwide Expansion

   Added on 2023-02-10

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BASIC MARKETING PLAN FOR
THE NATIONWIDE EXPANSION
Basic Marketing Plan for Nationwide Expansion_1
SWOT ANALYSIS
This is tools for organization and auditing its environment. Mainly SWOT analysis stands for
organizations strengths weakness, opportunities and threats.
Opportunities and threats are external factors and strengths and weakness are the internal
factors.
Basic Marketing Plan for Nationwide Expansion_2
CONTINUE...
Strengths- Organization strengths are to develop new products and create
innovation and implements them.
TK-MAX” have strengths to provide quality services and locations of
business.
Weakness- Organizations main weakness is lack of marketing expertise.
And some times damaged reputation.
Basic Marketing Plan for Nationwide Expansion_3
PESTLE ANALYSIS
Political- These environmental factors determines the governments may
impose a new tax or duty due to which entire revenue generating structure of
organization.
TK-MAX” can also impose those political factors.
Economy- In these factors refers the economy of the UK.
Organizations provide the services for according the economy of UK.
Basic Marketing Plan for Nationwide Expansion_4

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