Marketing Essentials Assignment - “TK-MAX” company

MARKETING
ESSENTIALS

INTRODUCTION
Marketing refers to promoting, creating and delivering goods and services to customers
and business. Marketing activities not buying a products in stores. It means supplying goods and
services to peoples, places, organizations, events, property, experiences etc. Essentially,
marketing is the process for creating, communicating, delivering and exchanging offerings that
have value for customers, partners, clients and society at large. Marketing essentials involve
connecting the marketer to the buyer and supplying their products and earn profit. “TK-MAX”
company is specialised to provide retails facilities to customers(Aras and et.al., 2017). The
present report defines the roles and responsibilities for marketing officers and the way their
duties contribute to attain organisational objectives. It also included the basic plane for
nationwide expansion and your destination company approach to applied marketing mix and as
compare the 7ps of marketing.
P1. Duties and responsibilities for the Marketing Officers and operations of the marketing
department
Marketing manager of “TK-MAX” is responsible for leading marketing expenses,
funding and brand image as well as company expansion and risk mitigation. Understanding the
duties of marketing officer in any organization can help to determine the marketing process and
planning. Selling manager of “TK-MAX” adopts all the marketing responsibilities and their
functionality to increase their marketing planes and company’s goods and services. “TAK-
MAX” company manager handle various kinds of duties in organization which are-Planes-
Marketing manager are first duty to increase sales of company. TK-MAX company marketing
manager create high-level marketing plans to developed marketing strategies which help to
increased the sale of company. Organization's main motive is being the London’s top most retail
organization. The selling officer also tries to maintain company’s growth which depends on the
selling. The blend of sales and marketing involved the many plans like finding suppliers for
selling their goods, new advertising plans include new technologies techniques. They all help to
increase company marketing reputation.
 Brand image and market placement –Company’s brand image is the result of a
combination of things. Brand image mainly depends on company’s services and their
quality products. “TK-MAX” company marketing manager create marketing
presentation help to improve the image of company brand, as a product quality and its
1

price point. As marketing manager manipulate this image to after market placement in an
attempt to increase profits or market share(Babin and Zikmund, 2015).
 Expansion of marketing -The successful marketing campaigns come increases in
revenue. Marketing manager oversee on the market competitors has reduced the numbers
of ads. New market developments techniques is the another way of marketing manager
grow the business and expand their market share.Customer’s experience -Marketing
officers work on new ways to enhance and simplify relationship between company and
customers. The main aim of marketing officer is to know the market strategies and
customer’s demands. Company try to ensure the various kinds of marketing process.
Company mainly presents the products which are according to customer’s
demands(Baker and Saren, eds, 2016).
 Promotion -Marketing officer’s main task is to promote company and their goods or
services. “TK-MAX” marketing officer applies numerous planes for promotion of
company. Manager gives ads on television, social media and websites. They update their
post and content daily on website and present various kinds of deals which is attracts to
customers.
 Launch of new products or services -Marketing manager works to attract new customers
and retain old one with studying the needs and demands of market. According to needs,
manager launches new goods and services to satisfy the existing customers and attract
new ones(Chernev, 2015).
Operations of the marketing department
Marketing department structure identified the process of marketing, their process is
determines examines the marketing strategies, their products launch, new pricing strategies
include to the products etc. “TK-MAX” manager handled all the marketing department
operations. Which increasing organizations products rates and marketing in the market.
Following operation are-
 Identifying potential market- TK-MAX manager ensures the potential market of
companies and determines that customers are most likely to use company’s products and
services(Hamzah and Sutanto, 2016).
2