Marketing Plan for Female Solo Tours

Marketing Essentials for
Travel and Tourism

INTRODUCTION
Marketing is an essential and essential purpose in current business concern environment.
Each and every business firm adopts several merchandising plan of actions for the motive of
accomplishing rivalry benefits. There are sudden and fast changes are occur and the
merchandising function requires to be crucially negotiable in existence so that they can quickly
produce new commodities, services, methods of marketing and others (Ali and et. al., 2014). It
assist in creating consciousness about the merchandise and services which are manufactured by
the company. This assignment is supported on Trailfinders which is a British travel company
based in UK. It was established in 1970 by Mike Gooley and headquartered in UK and operating
its business globally. This written document will discuss about the role of merchandising and its
interrelations with other functional areas. It will also exhibits the examination of structure in
which various company implements 7P's of marketing. The last part of the assignment will focus
on processing new merchandising plan of the organisation.
TASK 1
P1. Key roles and responsibilities of the marketing function within a chosen travel and tourism
organisation
Marketing is a function of business which aware and familiar the people to the products
and services of a specific organization so that they can familiar with the company and help it
operating its business by purchasing its goods and services. Each and every product and services
which is manufactured by the company for the selling to the targets audiences neds some form of
marketing. It assists in finding out the necessities and requirements of the consumers and
manufactures such commodities which are able to fulfil the needs of the potential clients.
Therefore, marketing function of Trailfinders plays an essential character and they have several
obligations regarding the company which are explained as beneath:
Gathering and analysing marketing information- Marketing purpose of Trailfinders is
responsible doing market analysis so that they can find out the information about the customer
needs and requirements. This will help in manufacturing goods, commodity and services as per
the needs of marketplace which provide satisfaction to the potential customer of the organisation
(Bačík, Štefko and Gburová, 2014). The administration of the respective company conduct
market synthesis to determine the inevitably and demands of devour and produce holiday and
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tour package according to that. In current era, people prefer to visit or travel hill areas and
greenery spheres so these kind of demand also considered by the company.
Branding- It mention to the procedure of creating consciousness about the commodity
and services of the company and formulating and effective advertisement of them which are able
to set an effective or positive images of products and brand in the mind of its target audiences
(Baker and Magnini, 2016). In Trailfinders, the management of the organisation use effective
promotional and advertising tools like TV, radio, News paper, Internet, social media, web
advertising and others to make over info about the goods and services of the company so that it
can provide information about its existing and new merchandise and services which are
developed by it.
Customer support services- The marketing function of the respective company also play
an essential role for the motive of manoeuvre consumers and offering them with appropriate
assistance and services. It monitor the essentialness of administrating consumers and treatment
their issues or queries efficiently and fastly because if consumer does not get decorous influence
they can switch or may create unfavourable word of moth regrading the organisation. For
example, in Trailfinders, the administration of the company provide an online feedback form to
its customers where they can share their experiences with the products and services which are
provide by the respective firm. The firm can also provide 24/7 hour customer support services
where employees can clear their doubt and get information regarding their issues.
Product designing and development- The role of marketing function of Trailfinders is
very essential in scheming the merchandise and its improvement. In it, merchandising division
will consist in determination devising in relation to level of quality of services which are
provided by them. In context of respective organisation, the company will consider the location
which are liked by the consumer at high level and did not affect the firm negatively. In its tour or
holiday package, the administration of the firm consider terrorism free destination and the
chances of disaster are low. By considering all these factor the organisation can share or design
their tour package product and get attention of number of consumers.
P2. Roles and responsibilities of marketing affiliate to the wider organisational context
For accomplishing sustainable profitableness between competitory sector, merchandising
utility help the company to apply effective course of action and devises the organisation
competent (Baker and Saren, 2016). Therefore, the fore most function and obligations of
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