Report on Marketing in Travel & Tourism and Impact of Marketing Environment

MARKETING IN TRAVEL AND
TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explanation of the core concepts of marketing for the travel and tourism sector.................1
1.2 Assessment of the impact of marketing environment on individual travel business...........2
1.3 Discussion about the components affecting consumer motivation and demand in the trvel
and tourism sector.......................................................................................................................3
1.4 Synthesis of the principle of market segmentation and its uses in marketing planning.......4
TASK 2............................................................................................................................................4
2.1 Analysis about the importance of strategic marketing planning for Trailfinders in Canary
Wharf...........................................................................................................................................4
2.2 Discussion about the relevance of marketing research and market information to managers
in the travel and tourism sector...................................................................................................5
2.3 Assessment of the influence of marketing on society...........................................................5
TASK 3............................................................................................................................................6
3.1 Discussion about the element of marketing mix...................................................................6
3.2 Assessment of the importance of the service sector mix element.........................................7
3.3 The concept of the total tourism product and individual tourism business...........................7
TASK 4............................................................................................................................................8
Convert into PPT.........................................................................................................................8
CONCLUSION................................................................................................................................8

INTRODUCTION
Marketing is very essential activity for business enterprise by which company can
introduce and promote its product and services in the market. By use of this activity, company
can also develop effective relationship with public and deliver commodity to the customers in the
market. In simple words, it can be said that marketing is a procedure of selling and buying
commodity in the market and products value determined in terms of money (Hampton and Lane,
2015). This activity plays a very significant role in the travel and tourism sector as by help of
this, corporation can develop strong brand image in the competitive business environment. The
present report provides the knowledge about core concepts of marketing in travel and tourism
and impact of the marketing environment on individual travel and tourism business. Moreover,
the importance of the service sector mix element with respect of Trailfinders in Canary Wharf
has been also addressed in this report.
TASK 1
1.1 Explanation of the core concepts of marketing for the travel and tourism sector
In the travel and tourism sector, marketing is a procedure that helps company in
promoting and advertising product and services in the market. By help of this process, company
can effectively gain large customer attraction and inform them about service prices and features.
The main aim of the marketing is to keep satisfy customers’ needs and wants by delivering
impressive commodity and services and meeting their expectations. Core concept of marketing
with respect of travel and tourism sector are discussed below- Exchange process- It is one of the major core concept of marketing by which company
engages with purchasing and selling product and services. Travel and tourism
organisation can deliver the services to customer by use of this element in the core
concept (Chandon, Laurent and Valette-Florence, 2016). Production concept- In this core element of marketing, company focuses on the
production of product and services. In this aspect, quality and quantity of product and
services is very important in the travel and tourism sector. Customer desires- This is the major aim of the marketing in travel and tourism sector by
which company understand requirement of customer and delivers product and services
accordingly (Plinke, 2015). By meet customer requirement, company can develop
impressive brand image in the market and attract large numbers of customers.
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 Relationship- By use of the concept of marketing, Travel and tourism organisation can
develop healthy relationship with customers. While company effectively meet customer
demand and requirement regarding product and services, then it becomes easy to
maintain good relationship with them.
1.2 Assessment of the impact of marketing environment on individual travel business
Trailfinders in Canary Wharf is the UK's largest independent travel agent renowned for
its tailor made itineraries and unbeatable selection of discount airfares, flights, tours, hotels,
cruise and vehicle rental etc. It is very important for cited venture to analyse the marketing
environment while it operates its travel and tourism business in the market (Yousaf, 2016).
There are several components that consists of marketing environment and it affects the company
in following manner-
Demographic factor- It incorporates different factors, for example, time of clients, pay,
monetary status, instructive level, sexual orientation, occupation and so on. All these parts
influence the matter of Trailfinders in Canary Wharf in a strong way.
Political Force- In the UK, government has created or planned different sorts of lawful
directions and enactments which must be trailed by movement and visit association. Trailfinders
in Canary Wharf should take after these implicit rules while it works business in the market.
Technological changes- This is another significant power in the full scale showcasing condition
by which organisation needs to change its innovative foundation alongside limited time and
advertising exercises (Osuagwu, 2016). Due to the technology changes, company have to invest
large amount of capital. Trailfinders in Canary Wharf considers the innovative progression of
that specific goal where it operates its business.
Natural force- This part incorporates normal assets of the nation like climate, atmosphere, air,
water, daylight, and so forth. This factor affects the travel and tourism sector in large manner.
This can be bolstered through the way that because of an unnatural weather change, voyagers
now as a rule confront sweltering atmosphere on account of which by and large, they have an
awful voyaging knowledge.
Competition- This is one of the huge factors that can affect the Trailfinders in Canary Wharf
organisation in the UK. As there are large numbers of competitors available in the travel and
tourism sector so, it is very important for company to analyse their strategy and practices at the
time of operating business in the competitive market (Ajagbe and et.al., 2015). In order to
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