Roles and Responsibilities of Marketing in Cox & Kings Travel

Marketing essentials

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Detailed evaluation and analysis of the roles and responsibilities of the functions of
marketing.....................................................................................................................................1
P2. Examination of the inter-relatedness of the marketing function with wider organisational
context..........................................................................................................................................3
TASK 2............................................................................................................................................4
P3. Identification of the aspect of marketing mix and its application within the company that is
mentioned above..........................................................................................................................4
P4. Detailed evaluation of a marketing plan................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is one of the most important as well as effective tool in the operation of business
activities in the current scenario as it helps in increasing the volume and level of sales and that
too within a limited time period (Deb, 2020). Cox & Kings Travel is a firm which is
geographically located in the UK and has it’s headquarter in London and is operating on a wide
scale in the sector of tours and travel and is working since a pretty long time and thus has
captured a considerable amount of share in the industry. In this report there is a detailed
discussion of the roles and responsibilities of the functions of marketing and its relation with
other operations at the same time. Apart from that in this report there is analysis and evaluation
of marketing mix and its application with reference to the company that is mentioned above.
Further this report covers a marketing plan that has been made after doing detailed examination
of all the factors that impacts the working of the firm both directly as well as indirectly.
TASK 1
P1. Detailed evaluation and analysis of the roles and responsibilities of the functions of
marketing
There are a number of different roles and responsibilities that marketing function performs
and for a firm like Cox & Kings Travel it becomes much more important as well as crucial since
it is operating on a large scale and thus all of them are explained in a detailed manner below with
reference to the above mentioned organisation-
Reaching the customers- The foremost function of marketing is to attract large number of
people so that it can help in increasing the sales and substantially profitability of the company in
the long run. Cox & Kings Travel’s marketing departments consists of experts that are trained to
attract as many people as they can within a limited time period so that the product can reach
maximum number of people making it profitable for the firm in the long term scenario (Kruger,
Saayman and Hull, 2019).
Market research- The department of marketing does a detailed examination of all the
aspects that are currently in trend in the industry in which the firm is operating so that necessary
adjustments can be made in order to make the firm profitable. Cox & Kings Travel’s marketing
department personnel’s carry out a research in detailed in order to evaluate the trend so as to