Key Roles and Responsibility of Marketing Function

Marketing Essential

Explain the key roles and responsibility of marketing
function
 Marketing is the tool or frame work every firm used in the business for the purpose of promoting and selling
the product.
 This tool is used by the various business to identify the actual requirements of customer and demand of the
product. Thus, this tool helps to attract the customers through different promotional activities it induces the
advertising, sales promotion, selling, and delivering products to consumers.
 Therefore, marketing activities helps to increase the profitability and productivity of the business. This is the
essential for every because firm invest their lot of money in marketing activities to identify the target market
and satisfy the customer needs.

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 Product designing and development — This function is plays the important role because by make
the high quality of product is attracts the customer towards the services. Thus, Thomas cook group
plc includes the different and luxuries services for the customer which meets the requirements of
customer, like the services is attractive includes the luxuries hotels, best booking facility, best tour
operates and packages with the best price. Thus, customer easily purchase the product
 Therefore, Thomas cook makes plan to launch the highly luxuries services that meet the requirement
of customer according to the trend. It helps to achieve a competitive advantage as well as enhance the
customer loyalty towards the product.