Marketing Essentials in Travel and Tourism Sector

MARKETING
ESSENTIALS IN
TRAVEL AND
TOURISM SECTOR

Table of Contents
INTRODUCTION...............................................................................................................1
TASK 1...............................................................................................................................1
Mention about different responsibilities and roles of marketing function in relation with
tourism sector ...............................................................................................................1
Describe the manner in which roles and responsibilities of marketing department is
related with organisational context................................................................................3
TASK 2...............................................................................................................................5
Compare different ways through which travel companies apply marketing mix to
marketing processes to acquire business targets.........................................................5
TASK 3...............................................................................................................................8
Formulate a marketing plan for travel business and apply marketing mix to evaluate
& monitor overall marketing objectives..........................................................................8
CONCLUSION.................................................................................................................10
REFERENCES................................................................................................................11

INTRODUCTION
Marketing is a procedure in which a company perform different activities and
operations so that customers can appreciate their services and products. To carry out
marketing activities, a business firm is needed to perform market analysis, research and
acknowledge the perception of customers. This will benefits business firms in fulfilling
the urge of customers in a proper manner (Pike, 2015). This assignment is prepared in
relation with Trailfinders which is Britain oriented travelling organisation, co-
headquartered in Ireland and UK. This company has around 35 travel centres and offers
travelling facilities at Asia, North & Sounth Africa, New Zealand, Australia etc. This
company is established in 1970. This report is going to cover about roles and
obligations of marketing department in a company along with their interrelationship with
other units of workplace. Other than this, a marketing mix is carried out to evaluate the
advantage of company against rivals. Here, example of TUI group is taken in
comparison with Trailfinders and at last a marketing plan will be produced so that
concerned company can attain their organisational objectives efficiently.
TASK 1
Mention about different responsibilities and roles of marketing function in relation with
tourism sector
Marketing is a process where different tactics are performed so that attention of
potential customers can be grabbed in an appropriate manner. With the help of
marketing, different products and services offered by Trailfinderscan be popularised
among individuals. Marketing concept is a philosophy in which manager of a company
tries to identify the requirements of their customers so that strategic advantageous
decision can be taken for a company.
Marketing concepts
There exist different kind of marketing concepts which allows a company to gain
maximised sales and profits. In context with Trailfinders, these marketing concepts are
mentioned below:
 Production concept: As per production concept, customers will purchase those
commodities and services that are not expensive and easily available. Business
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persons which follows production concept, focuses on manufacturing high
production and offering standardised services in low cost. This concept will
benefits Trailfinders to gain maximised sales and revenues (Pappas, 2017).
 Product concept: This concept defines that people prefers to buy only those
products or services which are innovative and offers good quality. In this context,
manager atTrailfindersis needed to make superior products and provide
standardised services so that maximum number of people can be attracted. This
will help the concerned firm to earn high profits and market shares.
 Selling concept: Under this concept, a company along with manufacturing
products and generating services, tries to convince people to buy their offerings
with the help of advertisement and promotions. This concept ignores the fact that
whether a product is actually needed or not. In this marketing concept, main aim
of Trailfinderswill be to promote its services or products so that customers will
feel as if they want the product and buys it (Ogunmokun and Hsin Tang, 2012).
Source: (Marketing concepts, 2017)
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Illustration 1: Marketing concepts, 2017