Marketing Essentials for Travel and Tourism

Marketing
Essentials for
Travel and
Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................3
P1.....................................................................................................................................................3
Key roles and responsibility of the Marketing Functions in company top deck tourism
company......................................................................................................................................3
P2 ....................................................................................................................................................5
Roles and responsibility of marketing relates to the wider organization....................................5
P3.....................................................................................................................................................6
Comparison of different organization marketing Mix to the marketing planning process to
achieve objectives.......................................................................................................................6
P4 ....................................................................................................................................................9
Basic marketing plan for company top deck ..............................................................................9
CONCLUSION .............................................................................................................................12
REFERANCE ...............................................................................................................................13
.....................................................................................................................................................14

INTRODUCTION
Tourism management include all the activities which is related to the tourism and travel
industry. This is a multidisciplinary filed that prepare people with a training interest and
experience for a management positions in the food . Accommodations and tourism management
industry. This report will briefly define a marketing and examine the development of the
different concepts of marketing , it will cover role of marketing in tourism and explain the
fictional unit . It will explain the all 7 pieces of marketing and how it helps to achieve
organizational goals. Study will compare marketing mix of two companies. This report will
evaluate detailed plan which will apply objectives of organization. Report will include design of
strategic plan for travel company and tourism organization that enables the marketers to
tactically use the pieces to achieve the overall objectives and include measures for monitoring
and evolution of success. This all will be cover in this report.
TASK
P 1 Key roles and responsibility of the Marketing Functions in Topdeck travel company
Marketing is the process or activity which helps companies institutions to promote,
communicate, deliver the ideas and goods and exchange the offerings of product or services
which have value in the eyes of clients, partners and society.
Marketing manager of Topdeck has impotent role they are responsible for maximization
of the profit in the company (Al-Janabi and Mhaibes., 2019). Individual develop programs for
the company and they are only responsible in the search of proper market of tour and tourism.
They also have to understand the needs and demand of the customers . The main role of the
manager is to promote their company in market. Without marketing they cannot be successful.
They find a right market for the company and bring the proper trends which can satisfy
customers of the company top deck
Increase customers Awareness
Many people from the all around the world come as tourist. It is important for the
marketing managers of the The company top deck that it should focus on the tourist . This will
help them to increase more opportunity for company.
New Market Research

Marketing helps company to find a potential market of the customers. They study about
the different market after the study of different markets they add those places in their list and
provide tours of that places (Al-Janabi and Mhaibes., 2019 ).
Promoting Facilities
Marketing managers develop the plan for the company they need to increase occupancy
during the time of the year when the online booking is very low. During this time they provide
budget tour plan and provide low ticket price. This helps to attract more customers for the
company and they can generate revenue when online booking is low. Offers and sales attract
people and the main role of marketing is to attract customers. managers can organize conference
as well they have to fulfil them when events are not taking places.
Build Customers Relationship
For every tourism company it is important before them to build a relationship with their
regular customers so they can take services for them. It is important For Topdeck company to
make strong relationship with their existing customers. manager of the company have to
organize customer loyalty programs and give discount to the Customer who regularly take
tourism services from this company (Becker., 2016). They have to provide regular meeting
facilities for the amount of travellers and visiting customers.
Brand advertisement
They advertise their brand on the T.V and many social media platforms. Social media is
the best way to promote their company because they can target different age group of people.
Every people use social media now a days. Marketing team can give advertisement on the social
media platforms like Instagram, twitter , Facebook and many more. It is less expansive and
company can reach to the new customers easily. Marketer of the company have to make plan
that in which social media platform they should promote advertisement of the Topdeck travel
company and they have to decide the target people as well. This will helps company to show
their present on the market and they can increase brand value in the market.
Development of marketing concept
Production Concept-
This concept stated that companies believed and anticipated that customers those
products which are reasonable and can be easily accessed by them. This concept stated that if