Marketing Plan for Air Bus in Trailfinders: A New Innovation in Travel and Tourism

Marketing Essentials
for Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1: Explain the key roles and responsibilities of the marketing function within Trailfinders.3
P2: Discuss how roles and responsibilities of marketing relate to the wider organisational
context:...................................................................................................................................4
TASK 2............................................................................................................................................5
P3:Compare the ways in which different tourism organisation apply the marketing planning
process to achieve business objective.....................................................................................5
TASK 3............................................................................................................................................8
P4: Produce a basic marketing plan for a travel and tourism organisation to meet marketing
objectives of the organisation.................................................................................................8
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is the process of companies by which they promote and sell there goods and
services in the existing market. This process is used as the mode of communication of existence
of company to the customers, clients, or world at large. It helps in the growth of the firm, as in
this the manager use to analysis the status of market. The present assignment is based on
Trailfinders the Travel Experts. It is the British travel company,privately owned by Mike
Gooley, whose headquarter is located in United Kingdom. It has 39 travel centres in UK and
Ireland. It provides world wide tourism. It is the largest independently owned company in UK
with more than 1000 staff. It has more than 15 million clients. In this report, it is discussed about
the marketing roles and responsibilities of Trailfinders the Travel Experts. Further, it is discussed
about the relation between marketing sector with other fellow sectors in the airlines industry. In
this report there is the comparison between Trailfinders the Travel Experts and Virgin Holidays
in achieving the enterprises objects. Lastly, the report discussed about the marketing plan of the
new product Air Bus to acquire the marketing goal of the firm.
TASK 1
P1: Explain the key roles and responsibilities of the marketing function within Trailfinders.
Marketing functions helps the firm to analysis the potentially successful services for the
market. They promote that for enhancing there market place in existing industry. It has a very
vital role in the growth of the business. They have the significant role like: making plans for
marketing, gather the information of the current situation, to decide the product representation
and its designs, what is the risk the company has to take in launching the product, which are the
targeted customers, and many more (Linden and Linden, 2017). The marketing department of
Trailfinder's plays a significant role in promoting the business and for its growth. They has to
reach out on the prospects, customers’ needs and wants and what the company can serve, who
are the investors while making a good image of the firm in positive light.
Responsibilities of the market departments:
 Listening to customers’ needs: To establish the strategy of market, Trailfinder's has to
analysis the what are the wants and needs of their client. They can take the necessary
feedbacks of the customers (Mau and Sukawati, 2019). They can analysis this by their

internal channels which includes the sales team and customers supports and outside
channels which includes social media.
 The company has to keep an track on the trending products and services, which are
generally taking by the customers.
 They has to make the firm to make it more branding and familiar for customers, so that
they can approach easily. They can search for the new market tools by which they can access to trends in industry
and other fellow things (Vuignier, 2017).
 Innovate the ideas which give hike in industry, by providing the new innovative ideas to
attract the customers, improvement in the communication mode.
 The marketing department of Trailfinder's has to keep in touch with the other competitors
in existing market place. The firm has to make the chain with those company which they
are having the same goal, by this they can maximize the amount of profits, with
respecting the principles of firms moral values.
 Its the responsibility of the department to know the user’s feelings. It can be done by
direct contact with the customers.
 Marketing department of Trailfinder's has to manage the budgets and calculate upon the
Return of Investment on the actions of the company. They have to check the funds of the
company and according to which they have to do expenditure. Above this they have to
check whether that is beneficial for the organisation or not.
 The most important responsibility is Effective Strategic which is planned for long terms
goal. For the effective plan Trailfinder's has to draft a lay out of there plan by which will
be helpful for them in executing it.
P2: Discuss how roles and responsibilities of marketing relate to the wider organisational
context: Marketing in relation with Financial Department: It refers to the collective use of the
marketing plan of action by the managers of the company, so that they can attract the new
customers towards the Trailfinders. It is the difficult for the company to stand out of the
bunch of individuals with the different strategies (Chandiok and Sharma, 2017). Financial
sector talks about the amount of investment that the Trailfinders can invest in the its
marketing strategies. The role of managers is to makes plan and bifurcate the expenses.