Marketing Essentials for Travel and Tourism

MARKETING ESSENTIALS FOR
TRAVEL AND TOURISM

TABLE OF CONTENT
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibilities of marketing and interrelationship
between functional areas of the organization
• Conclusion
• References
• Use images in the presentation minimum 2

INTRODUCTION
• Marketing essentials involves different activities such as buying and
selling of goods and services into market.
• This report will emphasize on Thomas Cook company. It was
founded in 1841.
• This highlight role & responsibilities of marketing functions
and their interrelationships with other organizational
functions .