Marketing Essentials and Contemporary Practices
Added on 2020-06-04
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function of Mc Donald.................................1P2 Roles and responsibilities of marketing with other functional areas................................3TASK 2............................................................................................................................................5P3 Comparison of marketing mix of Mc Donald with Cadbury............................................5TASK 3............................................................................................................................................6P4 Basic marketing plan of Mc Donald.................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing is a mechanism through which products and services moves frommanufacturer to end consumers. This activity includes many intermediaries in between whichhelp in flow of goods from one place to another. Mc Donald is an American fast food chain, thathas its branches all over world (Dibb and Simkin, 2013). This chain served approx. 68 millioncustomers in approx. 120 countries. This study will provide reader about knowledge ofmarketing mix of same company as well as about factors which influence promotion of product.This report also put light upon marketing mix factor of company as well as its comparison withother MNC industry. The process of selling and producing goods and services, help company toreach its targets and business goals which were planned by firm to achieve in limited time.TASK 1P1 Roles and responsibilities of the marketing function of Mc Donald.Marketing manager plays crucial role for every department of company. Marketing headhas to perform many activities in behalf of firm. Marketing sector serve coordination andcooperation among departments. Sales division creates awareness about products and services ofcompany. It help in creating brand value in market area. Through above such activitiesorganisation is able to achieve its goals as well as business objectives. Some duties andresponsibilities of marketing department are:Defining and managing brand: this sector help in creating value in market which willdirectly influence upon market share of industry. It provide members about every basicknowledge as for what they are and where they stands for in company.Conducting campaign management: Head of sector is responsible for analysing salesof each product of a company. An individual collect all related information and compareexpenses of each division (Dibb and Simkin, 2013). Budgets are provided to financial sectoraccording to which whole organization works.Promote and market products: This department mainly focus upon advertising ofgoods and services in markets through various promotional activities. It is all concern aboutcreating awareness among community. This has to make customer vision with up to date. Everyfresh goods has to be provided in new fresh market.1
Provide content for website: Customers like to buy online products. So trade sectorprovides information about product online that make buyers aware about merchandise. Thissector provides with every current data on website.Conducting customer and market research : It ensures research and development ofcommodity and services. As this help in render with knowledge that how company products areperceived in market.Overseeing outside vendors and agencies: This help in managing outside vendorswhich includes print vendor, PR specialists, web provider etc. Strategy development: Marketing manager is responsible for activities like increasingmarket share, revenue as well as contributing in market growth and productivity. So seniormanager setting strategy for entity so that goals and objectives can be achieved (Wirtz, 2012).Sales support: Cooperation and coordination between departments can makeimprovement in sales performance as ensures high quality goods for customers. It also helpcompany to get registered in different portals which will attracts more ans more buyers.Identifying potential market: With future and current trends they analysis market forparticular product. The market analysis is based on demographical factors like age, per capitaincome, taste as well as preferences of particular area.Budgeting: MacDonald marketing manager sets reasonable budgets for company thesebudgets includes advertisement cost, expenses etc. which is im0portant for manage as as firmshould life under budgets made by departments (Pike, 2015).Assessing outside factors: All such factors which impact organisational activities areassessed by this department which directly save company from any losses. As these elementspresent in environment are dynamic in nature so proper tack should be made to changeaccordingly. As company need to focus on them so that it can run for long in market area.Track trends and monitor competition: This is very important for companies growthand development. By this firm will know its state and where it stands in industry (Malhotra,Birks and Wills, 2013). Get rid of repetitive task: As by making coordination between departments this mayavoid continual task among them which waste time of both company and of its members. As thistransmit information automatically between sales channel by which it help them to mange theiractivity smoothly and properly.2
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