Marketing Essentials

Marketing Essentials

Table of Content
 Introduction
 Roles and responsibilities of marketing functions
 Interrelation of various organisational department with marketing
functions
 Roles and responsibilities of marketing in marketing environment.
 Interrelationships between marketing and other functional units of
the organisation
 Conclusion
 References

Introduction
Marketing means the strategy of companies or the activities they perform to promote their products to further
audiences so that customers gets attracted and engage in buying all products. There are some marketing essentials
that organization has to follow like consumer analysis which means company should know about all the needs and
desires of customers, developing products according to the feedback and so on, prices of products should be
properly set according to the demand of product.

Roles and responsibilities of marketing
functions
Analysing the customer needs: In every organisation observing customer's needs and
expectation is very important to achieve target and target of company could be clear in
employees mind. In context of Zara, they apply different strategies in company such as;
feedbacks,market surveys,online surveys and etc.