Marketing Essentials

This presentation covers various aspects of marketing essentials including the marketing concept, types of marketing concepts, marketing process, social media marketing process, key roles and responsibilities, value and importance of the marketing role, and significance of effective interrelationships between various departments.

Marketing essentials
TASK 1

Marketing concept
The marketing concept is the
philosophy that company should
analyse the needs of their
customers and then make decision
to satisfy those needs, better than
the competition.
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Societal marketing concept

Types of marketing concepts
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Societal marketing concept

Marketing process
It is consisted with analyse market opportunities, selecting target markets,
developing marketing mix and finally managing the marketing efforts. EE
limited has to identify the needs of customers about telecommunication
services and according to that strategy of marketing can formulate. There
are various stages of marketing process which are as follows-
• Situation Analysis-
• Marketing Strategy
• Marketing Mix decision
• Implementation and control

Social media marketing process
• Social media marketing is modern concept of marketing under which
company has engaged with the internet and electronic media.
• It can be said that it is a type of e-commerce through which product and
services can sell by internet, email, mobile, Facebook and other websites
on the internet.

Key Roles and responsibility of EE limited
Marketing manager
• Marketing manager of cited venture have major role. He/she is a person
who is responsible for entire marketing process and activities in the
company. He/she have various roles and obligation towards EE limited
company .These roles are responsibility are as follows-

Continu...
• Marketing manager is responsible to oversees the marketing department.
He/she plans and coordinate marketing activities, such as identifying
potential customers, developing marketing campaigns and organising focus
group.
• A marketing manager faces threats to outsmart competition each day. In
order to win in marketing, he/she must research demographics, examine
various trends and execute quickly.
• Marketing manager is also responsible for supervising subordinate who are
I n the marketing department such as assistant marketing manger,
marketing coordinators or clerical workers. He/she is responsible to hire or
train these professionals and conduct their annual performance reviews.

Value and importance of the marketing role
EE Limited is a telecommunication company which is dealing with mobile
phones in UK. The major objective is this firm is to produce innovative
and creative products and telecommunication services which give better
satisfaction to customers. It also aims is to become the world largest and
famous telecommunication company and earn maximum profitability and
market share.
• Exchange of goods and services
• Maintaining standard of living of the community
• Create employments

Significance of effective interrelationships
between various departments
EE limited have various department
but all have common objective to
produce and develop effective
telecommunication services so as
company can deliver effective
customer satisfaction.
• Marketing department
• Finance department
• Production department-
• Operational department

References
• Merriam, B. S., 2009. Qualitative Research: A Guide to Design and
Implementation. 3rd ed. John Wiley & Sons.
• Nykiel, R. A., 2007. Handbook of Marketing Research Methodologies for
Hospitality and Tourism. Routledge.
• Whittaker, M., 2009. An introduction to Internet marketing and planning.
Lulu.com.
• Wilson, R., 2001. Planning Your Internet Marketing Strategy: A Doctor
Ebiz Guide. Wiley.
• Bahadir, S. C., Bharadwaj, S. G. and Srivastava, R. K., 2015. Marketing
mix and brand sales in global markets: Examining the contingent role of
country-market characteristics. Journal of International Business Studies.
46(5). pp.596-619.
• Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the
marketing mix, and business performance. In Proceedings of the 1997
Academy of Marketing Science (AMS) Annual Conference. Springer
International Publishing.

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