Marketing Concepts Of Ee Lmited
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Added on 2020-01-23
Marketing Concepts Of Ee Lmited
Added on 2020-01-23
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Marketing Essentials1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in ppt.............................................................................................................................3TASK 2............................................................................................................................................32a.) Comparison between EE limited and another competitor and the various element ofmarketing mix. 32b.) Produce a marketing plan to meet the marketing goal and objectives................................7Conclusion.....................................................................................................................................13REFERENCE.................................................................................................................................142
INTRODUCTIONMarketing is an integrated process of any business organisation to fulfil customer needsand achieving profitability in the wide range. It is the recent concept to reach out high earning bymaintaining good relations with consumers. The present report represents marketing concepts ofEE limited, one the well-known mobile operator and Internet service provider of UK. It is largespread telecommunication organisation activates business activity to million users. Further, thecompany also provide broadband facilities and 4G speed network to satisfy buyers in an effectiveway. In addition to this, the report can understand environmental factors impact on marketingand manner in which marketing manager of the entity plays roles to gain targets effectively.Various functional departments and their coordination can express here. Including this, throughthis report, different marketing mix elements and marketing plans can be understood.TASK 1Covered in pptTASK 22a.) Comparison between EE limited and another competitor and the various element ofmarketing mixMarketing is a process through which organization creates customer’s interest in itsoffered products and services so that they would be ready to buy the same and get satisfied(Bhattacharya, 2016). Through this company build a strong relationship and create value for itscustomer. The Everything Everywhere (EE) limited company is a mobile communicationservices in United Kingdom. It offers various mobile services including messaging voice. TVand broadband services with the help of various telecommunication technologies. It has manycompetitors such as Vodafone UK, Telefonica, etc. it gives though competition to its competitorin many services. It has an official network which is faster than the other. The comparisonbetween both Vodafone UK and EE limited is that this both are the famous brand in all over theworld. One of the best things of the EE limited is that if any customer face issues then theyresolve it on time without dissatisfying the customer. On the other hand Vodafone UK not focusmuch on making a relationship with its customer thy only want a high sale. EE limited focusing3
on the expanding its business in another country by providing best services to all people. Boththe companies used the different strategy for pulling it customer towards products. But aVodafone company is using a Push strategy in which company is trying to grab an attention ofdifferent type of customer. EE is regularly innovative its products so that customer not switch tothe other brand product (Sriram, 2016). In addition to this, it focuses on satisfying the customerinstead of selling the product. While Vodafone UK focuses on selling a product and to increase asale of the company.There are four elements of marketing mix which help the company in developing a productquality and maintaining position in the market. The There are different ways in which EE Limited apply a marketing mix elements are as follow. Product; There is a different type of goods which are made by a company for satisfyingthe needs of the customer. There are the different type of product it may be tangible andintangible which is in form goods. EE Limited is providing the different type of services to itscustomer in that are mobile services which include messaging, data services, etc. this services arefor certain period in this time it covers growth phase, the maturity phase and sales decline.Company innovate this services so that people do not get bored from this services (Grover,2016). While Vodafone UK limited company is making a product which is different not muchdifferent from its competitor.Price: The price of a product is that which customer pay for buying purpose. It is thevery important element of marketing mix which affects company profitability. EE Limited canadjust its price products by using a pricing strategy method. There is a different type of pricingstrategy that are market penetration pricing, neutral pricing and market skimming pricing. EELimited can use a skimming pricing method in which is set a higher price of the services andafter some time it lower the price (McDonald and Meldrum, 2013). On the other hand, VodafoneUK is using a penetration pricing strategy in which for increasing the sale in this methodcompany can set a lower price for gaining a market share then it can increase the price.Place: Place is also very important element because in this EE limited need to target themarket in which are selling its products and services (McDonald, 2013). The company is sellingproducts to a group of people who came younger age because in them demand is high. In a4
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