Compare the Marketing Mix of Marks and Spencer, McDonald's, and Starbucks

This document compares the marketing mix of Marks and Spencer, McDonald's, and Starbucks, evaluating the benefits, limitations, and tactics used by each company to achieve their business objectives.

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Activity 1 Your presentation Slides
Please produce 1 slide per page with your speaker notes – (example as shown below)

I am here for my interview for the position of Marketing Manager at Marks and Spencer’s , I will be talking about
the following areas, the introduction to the concept of marketing, the different marketing process, the role and
importance and responsibilities of the marketing manager. I will then finish by talking about the key elements of
the marketing function and how they interrelate with other functional departments of marks and spencer's.

Introduction
What is marketing.
is based on thinking about the Business in terms of Customer needs and their satisfaction, we can say as well
Marketing is what you say and how to say to your Customer to convince why your Product is better.(marketing
insider)
The importance of marketing.
Is Effective way of engaging customers, is tool to keep the conversation the same time helps to build the
company's reputation
Helps to build a relationship between a business and its customer, build trust and understanding between them.
Communication Chanel to give enough information about your products and service.
Boosts Sales to take advantage of different ways to promote your products and service.

Concepts of Marketing
Production Concept
Is believe that customers want more products in Affordable praise and widely available
Business is mainly concerned many units as possible and maximum production volumes.
It was beginning of capitalism in mid 1950’s. It was “Says-Law” which believed more production creates more
demand
By French economist (Jean – Baptiste Say.)
Selling Concept: is concept that believes the consumer will not buy enough their business products,
therefor its necessary to promote and persuade them to do so, with aggressive advertising. This concept gives
A lot of power the business to stimulate effective plan more buying with its potential customer. The business that
Choose this concept mast be good finding the right customer to sell them “not needed products”

Marketing Concept: is concept that focus of competition, it believes success of a business depend on the efforts
that delivers
Better value proposition then its competitors, this concept focuses on the needs and wants target marketing as
well delivering
Value better than its competitors. Competitive Advantage is key!
We can look competition between Coke & Pepsi which their products are similar but their value proposition are
completely different.
Societal Concept: is best modern day marketing concept, its marketing concept focusing to give back the society
by producing
Better products that helps world to better place.
For example McDonalds and other fast food restaurants are not really getting this “societal marketing thing” most
fast food companies
Offer tasty but unhealthy food.(the bane of our existence) although they making customer happy, but hurting
consumer health and
Environmental problems.
Product Concept: this concept the focus and market mindset isn’t production neither business output, it aims the
customer
Potential customers favour quality, performance, or innovation features, this concept believes that brand loyalty is
closely tied
To options of products. For example Appel products and looking forward to their new gadgets and features upon
lunch!

Explain the marketing processes
Situational analysis: is analysis of external and internal factors that influence a business, it identifies a business
ability, potential
Customers and business environment, in their influence on the company, its essential part of any business plan
and should be studied
Time to time to make sure that is current, Using by SWOT analysis
Marketing strategy: once opportunities identified the company needs a plan to profit the opportunities, through
market research.
Good market research will help to identify their best customer and consumer needs. Marketing strategies are long
term ,forward looking

Approaches to planning, the goal is to achieve a competitive advantage.
Designing Marketing Tactics: is set of strategic action aimed to promote business products or services,
To influence specific market goals. There is variety ways to achieve
New products to the market =
Price reduction =Sale
Publishing targeted articles = well written article can bring in many leads.
Placing adverts on billboards = Tv ,radio, online, or in print.
Implementation and Control: the result of market efforts should always monitored closely as environment
surrounding
the business changes often. Changes to marketing mix strategies my be altered.
SWOT=Strengths, Weaknesses, Opportunities and Threats. This is a tool used by companies to help evaluate
circumstances.
PEST=Political ,economical, Social, Technological ,environmental, Legal
PORTERS 5 FORCES Is a theory that looks at the following areas, the treat of new entrants, bargaining
power of the buyers, also the bargaining power of the suppliers and the treat of substitutes with Competitive
rivalry. It is simply a tool used for looking at competitive rivalry.02-Dec-2019 12:24: PM

The role and responsibilities of a Marketing Manager:
A marketing manager can vary greatly, depending on type of company they work for and what
Industry they operate in. for example marketing manager who works for E commerce websites may take more on
much responsibility for content
Management and data annalistic than the one who works in manufacturing or engineering business.

Interrelationship of Marketing and other Functional departments
Marketing and HR: will always develop the productivity and precisions any departments, and will assist any
department
Collecting information and experience thorough training sessions. In order for marketing department to succeed
they should
Have a good and strong relation with HR department
Marketing and Production: the connection between the production and marketing is dual connection,
One hand production capacity will depend on the quantity and type of the products which can be marketed, at
Same time, an precisely sales forecast for the product line is important for efficient production operations. through
Survey and market research marketing Department will find out the weakness of the products which will useful to
the
Production department to improve the quality of the product.

Marketing and Finance: money is key factor every process and every company. The finance department has
Got a lot information and statistic regarding the moderate prices that customers expect for specific product.
That is additional fund it provides to marketing department in order to produce commercial fliers, logos,
Packaging designs everything concerns the company. The Finance Department is backbone of the company.
Marketing and R&D: efforts off any company should be related to marketing and new product development
efforts,
R&D Not participating will have severe consequence, likes engineering, scientist, since they don’t have relevant
talent
On consumer needs. The primary R&D marketing is needed beginning of the product development stages to the
final stage
Even the product design. The realistic expectations a company climate that encourages collaborate the between
R&D and Marketing,
And stimulate innovation are necessary for new product development.

What is the Importance of the Interrelationship between Functional Departments of M&S
Marketing and HR: these two departments aren’t separate as they may sound, the companies needs to promote
profitable customers
To achieve high sales target.to hire top talent interested your company is challenging and long term success.
Like small business most got small budget, even times business is booming could be critical for the sale their
products right time, so
The need of working Marketing & HR department is crucial.
Marketing and Production: need to work closely with production line in order to achieve the goal.
Sufficient market research and expansion planning to meet current and new customer needs, the product can be
Altered the Consumer needs and expectation, same time production and delivery time must be met.
Marketing department will set deadline for products to be in the market for advantage propose.

Marketing and Finance: need to work closely Marketing & Finance that to have necessary budget for research,
advertising and distribution’
Finance department is responsible to allocate the right budget each departments and their capability. Some times
marketing department
May need extra budget due profitable marketing opportunities that emerges. The marketing department targets
Sales volume where the
Finance department concrete cash flow.
Marketing and R&D:
Such strains can be particularly strong in the relationship between marketing and R&D
departments. ... Marketers are primarily concerned with identifying and catering to customer preferences and
fending off competitive threats, while R&D personnel focus on issues of technical feasibility and functional
effectiveness

Thank you for seeing me for my interview, I feel I would make a good candidate for the job. because I'm talented
individual and good motivated, same time good leadership skills.

Activity 2 Learning outcome 2 The Marketing mix:
It is about putting the right product combination in place, the right time, and the right price. This important
Title: Compare the way in which organisations use the elements of the marketing mix for MARKS AND SPENCER,

Mc DONALDS and STARBUCKS apply the marketing mix (7P’s) to the marketing planning process to achieve their
business objectives.
When it was founded: M&S was founded in 1884 Michael Marks and Thomas Spencer in Leeds, the headquarter
is in Westminster, London that is specialised selling high quality clothing, home products and foods products’
current has 959 Stores across the U.K. including 615 that only sells food products. The company has expanded
internationally and opened first Store 1973 in Canada, France, Netherlands and India so on… M&S were famous
their Policy to sell only British made Products.

When it was founded: in Seattle, Washington in 1971 by three Student friends. Their main products are roasted
whole bean coffees, fresh -brewed coffee, hot and iced espresso beverages, iced Coffee, Cold Brew, Nitro
Frappuccino. Starbucks today with more than 15,000 stores in 50 countries worldwide.

When it was founded: in 1940 by Richard and Maurice McDonald, in San Bernardino, California Their
main products is hamburger, different chicken, chicken sandwich, French fries, soft drinks and desserts.
McDonalds start selling salts and vegetarian food as well.
P3 - 7P’s marketing mix of the 3 companies below and give an evaluation of the benefits, limitations or give your
own conclusion
M3 – Evaluate different tactics applied by organisation to demonstrate how business objectives can be achieved
7P’s Marks and Spencer’s Starbucks MacDonald’s What are the different
tactics applied to
achieve business
objectives
Product  Marks and Spencer’s is
a popular brand in a
market and is in the
top list of retail chain
 Starbucks
usually offers
coffees, tea and
other food
 They offer food
and beverage
products that
includes
 As the customers are
switching to products
and services that are
sustainable and eco-

brand that produce
items for all age
groups and for all men
and women and also
for the kids.
 Marks and Spencer is
producing different
products that include
women’s blazers,
jeans, linen, cashmere
etc. They also produce
footwear of different
sections including
boots, sandals, pumps
etc. Company is also
famous for its bags
and accessories that
include jewellery,
sunglasses, handbags
etc.(Luo, Roach and
Jiratchot, 2015).
 There are many
famous brands like
classic, Per Una,
Autograph etc. that
are having an effective
position in market.
items.
 The different
brands that they
offer are
Teavana, Tazo,
Evolution fresh
etc.
 Products are of
high quality and
mainly produce
coffee in more
than 30
blends(Mohamm
ad, 2015).
hamburger and
sandwiches,
salads, snacks,
desserts, shakes
etc(Mohammadi,
Saghaian and
Alizadeh, 2017).
 They care for
customers
sentiments and
offers both
vegetarian and
non-veg menu.
For the same,
they have spate
cooking areas and
equipments.
friendly, business is
required to offer the
same.
 Healthy food options
and use of
equipments that do
not harm the
environment and also
health of customers
and employees have
to be used by the
business(Samani and
et.al., 2017).
Price  Marks and Spencer
generally follows
competitive pricing
strategy and is
producing its brands in
 They offer their
products as
hybrid of
premium pricing
and are
 Their pricing
strategy is to
maximize the
business profits
and they use
 Business is required to
offer its products and
services at a
reasonable price so
that all the customers

both medium and high
category of its
premium quality.
 They also follow
competitive price
strategy with the help
of which different
potential customers
get attracted as they
have different options
in hand from which
they can choose their
affordable one.
 During seasonal time,
Marks and Spencer
generally follow
dynamic strategy
where they offer
discount on different
products in order to
attack different
customers(Mallik and
Farhan, 2018).
expensive with
respect to their
other
competitors.
 The cost of the
coffee is
5.03USD in US
and 2.80GBP in
London.
bundle and
psychological
pricing strategy.
 Their products are
affordable to all
the customers
and they have
low cost food
franchise.
 They follow cost
leadership
strategy and they
heavily market
with happy price
menu) (Ray, Das
and Kumar, 2017)
.
are able to afford the
same.
 Business is required to
adopt competitive
pricing and value
based pricing
strategies.
 Discounting tactics
can also be offered to
the customers as they
easily get attracted
with discounting
strategies.
Place  There are about 1000
of stores in market in
which Marks and
Spencer is operating in
more than 50
countries.
 Company is also
producing its products
with the help of
 Company
operates in 75
countries and
there are about
12,711 operated
stores at high
visibility
locations
 Customers also
 They distribute
their offerings to
different locations
with the help of
Restaurants,
kiosks,
McDonald’s
mobile apps and
with its websites.
 Business is required to
offer its products with
the help of websites
and apps. For the
same use of advance
technology and
attractive websites
are need to be
focused(Samani and

websites where
customers can get
home delivery and
there are only few
products for which
Marks and Spencer
offers international
delivery.
use mobile apps
in order to make
online payments
and get their
products easily.
 They are located
at different prime
locations and also
cover different
residential areas
and highways to.
et.al., 2017)..
Promotion  Marks and Spencer
conducts different
advertisement
campaign with the
help of digital
marketing.
 They take use to
television, mobile ads
and social media
campaigns to promote
their offerings(Mallik
and Farhan, 2018).
 They also have their
own website to
promote their brands.
 They promote
their products
with
interpersonal
relation with the
customers and
with the word of
mouth
marketing.
 They conduct
different sales
promotions with
the help of
advertisements
of television and
internet.
 They promote the
products with the
help of
advertising and
different sales
promotions.
 They advertise
with the help of
television, online,
direct mails, door
drops etc.
 They mainly
targets small kids
by offering small
toys with their
meals.
 With the use of digital
technology, business
is able to make its
customers attracted.
 Business can prepare
product based
advertisements with
the help of famous
personalities that are
role model so that
customers get easily
convinced(Mohammad
i, Saghaian and
Alizadeh, 2017).
 Build an effective
relationship with the
customers taking
feedbacks through
online medium and
making them convince
for having effective
services in near
future.
 Offer vouchers to the

customers so that
they get attracted to
purchase the
products.
Process  They are having
beautiful and properly
organised stores in
malls and in sub urban
areas that are divided
into sub sections for
clothing, gifts,
furniture etc.
 Customers are also
having facility to
purchase the offering
with the help of online
mediums.
 They offer
legendary
services to its
customers and
provide
sequence
service to them
so that they do
not to wait in
queue.
 There are
different apps
with the help of
which customers
can easily make
payments(Sama
ni and et.al.,
2017).
 The producing of
the food items is
generally
transparent to the
customers and
they adopt new
methods of
packaging and
distribution.
 They have
efficient cooking
equipments and
they also allow
the customers to
check the
ingredients used.
 They allow the
customers to
enter in process
taking areas so
that they can
view what they
are actually
consuming.
 Have beautifully
designed interior so
that customers get
attracted to take the
services(Mohammad,
2015)
People  Marks and Spencer is
having more than
1000 stores and is
offering competitive
 They consider
their working
employees as
their partners
 They offer fast
friendly services
and are having
quality and
 Give smart training to
the customers and
make them train to
have knowledge of

payment policy that
helps the business to
retain its potential
customers.
 They provide flexible
working hours to all its
working employees
and also promote
women employees
with the help of
different policies.
and that is the
reason the
turnover rate of
employees is
about 70%(Luo,
Roach and
Jiratchot, 2015).
 They also
believe that
happy
customers start
with happy staff,
so they provide
flexible working
to their
employees.
valued services
with the help of
guiding force.
 Their working
employees are
having standard
uniform and all
the employees
are treated
equally.
 Employees also
make sure that
the customers are
satisfied after
taking the
services from
restaurants.
use of digital
technology and smart
apps so that they can
build an effective
relationship with its
customers(Samani
and et.al., 2017)..
Physical
Evidence
 The physical evidence
is the 1000 stores in
more than 50
countries.
 They sell products like
clothes, gifts, furniture
etc.
 Having own website
and customers can
their offerings at home
only(Ray, Das and
Kumar, 2017).
 They offer
custom made
cup of beverage.
 They offer clean
and
environment
friendly, chairs
and sofas.
 They are having
about 37,855
outlets and
provide cleanness
and quality of
services to its
potential
customers(Moha
mmad, 2015).
 Their food
delivery is speedy
and customers
are quite satisfied
with their
 The interior and
infrastructure must be
different and
attractive in eyes of
the customers.
 Provide hygienic food
options and have
transparency in the
food making process.

offerings.
 They are having
an attractive
interior and
building
maintenance.
 They are having
transparency in
their business
activities.
Summary:-
The marketing mix is a tool that is used by the business to determine the offerings of the business. The 7P’s
used in marketing mix are as following:-
 Product:- Business is required to fulfil the expectation of the customers by offerings the products that they
want and are need of.
 Price:- Business have to offer products that represent good value for money and price is required to be set in
such a way that it meets the expectation of the customers and they can easily afford the same(Ray, Das and
Kumar, 2017).

 Place:- The business have to offer the products to the targeted customers where they can go and can easily
shop. The best way is to have online shop.
 Promotion:- In order to make the product recognisable in market, business is required to promote with the
help of television, websites, you tube and also with social media platforms.
 Process:-Business is required to deliver its offering in an effective manner as it matters to the customers how
the services is been delivered.
 People:- It is every important for the business to have right people in hand. It is therefore necessary to give
an effective training and development sessions to the working staff.
 Physical evidence:- This can be tangible or intangible and business is required to have an effective physical
evidence as it is the only things with which customers get satisfied or unsatisfied. Business is required be
transparent enough in order to have potential customers in hand.
Activity 3 Your Marketing Plan
P4 -Develop and evaluate a basic marketing plan for a product to be launched by Marks and Spencer’s
M4- Produce a detailed, coherent evidence based marketing plan for an organisation
Table of Contents – put in this order
1. Situation Analysis of Marks and Spencer’s the SWOT and PESTEL
2. Your SMART Targets for your product
3. Your Marketing Mix and 7p’s related to your product
4. Your Marketing Budget

5. Your Marketing Analysis
6. Activities you need to complete
7. Control and Monitoring -specific things you might need to do
8. Evaluation of your marketing plan
9. References
Executive summary
Marks and Spencer is deals in wide range of products and services. The company is decided to launch new
product in the market place (Baker and Saren, 2016). The new product of Marks and Spencer is organic drinks for
people who love to drink organic product.
Vision
 To sustain and secure food system and promote the health of human and the environment.
Mission
 To improve the efficacy and sustainability of organic farming method.
 To provide healthy drink to health concerns people.
Objective
 To increase the 20% sales of product till the 2020.
 Ti increase the investment on research and development for analysis the strategy of competitors.

1. Situation Analysis The Marks and Spencer’s SWOT
This is a tool used by organizations to identify the internal strengths and weaknesses, as well as its
external opportunities and threats.
produce a SWOT analysis for Marks and Spencer’s - I have added some examples of what you
could discuss
Strengths
What M and S is good at.
What’s working
What the customers like
Weaknesses
What needs to be to
fixed What needs to
be strengthened?
What has to become
more efficient?
Opportunities
What the industry
might soon want.
What are we good at.
How can we be
different
Threats
What we think could hinder our
growth.
What and who we think could take our
customers.
 High recognized brand
image.
 Company have wide
range of product and
services in every store.
 Company have large
number of stores and
outlets.
 Company have
bad publicity as
non trendy store.
 Manual working
increases the
costs of various
aspects.
 Company have
opportunity to
increase the global
presence through
build the stores.
 Company have
great expansion
strategy which is
help to make
positive image.
 Increased competition in all area of
business.
 Losing their reputation among the
customers it is recommended to
increase store in order to increase
profit.

Pestle The Marks and Spencer’s PESTLE.
This is a tool to help track the environment an organisation is operating in
Produce a PESTLE for Marks and Spencer’s - add 5 bullet points to each of the areas – I have added some
examples of what you could discuss
Political 1 2 3 4
Brexit may have
significant
implications on
retail
Produce shortages
– Paris example
Reducing in sourcing
costs due to the fair
trade policy.
Changing business government and
taxation policy.
Economic Conflict may
happen with
smaller retailers
over the prices of
products due to
the currency
impact of Brexit
Initiative
supporting the
surrounding
communities
helping to cut
down thee
internal costs.
Increase inflation
rate through that
sales are decrease.
Interest rate of product if increase
Sociologi
cal
Community
engagement
and Charity work
Not seen as a
current or in
Vogue store
needs to update
their image.
Losing out to
competitors and
online shopping
trend
Chain of product recalls creates the
negative impact of social trend.
Received flak as non trendy store.
Technolo
gical
Updating all I.T in
store to improve
security issues
and compliance
Financial disputes
with the landlord.
Company have level
of the competition.
In that they have to
use technology for
more growth as well
as taking online
orders of product
and services.
Company can use kiosk on table for
more advanced booking of products
and services.

Legal Store closures and
issues with
Frascati Landlords
Human rights
Modern slavery
Act
Various rules and
regulation one of
the important is
food safety act.
Financial disputes with the landlord
Environm
ental
Marks and
spencer’s is the 1st
major retailer to
use Fairtrade
clothing and food
Plastic free
packaging
environmental
friendly products
Souring off fresh
juice from assured
farms.
Environmental friendly and
sustainable products.
2 P4 -Your Smart Targets for your product what you want to achieve – I have added some examples
of what you could discuss
Specific Measurable Achievable Realistic Time bound
Need to increase
sales within one
month
Staff need to be
introduced to 02-
Dec-2019 12:24:
PMnew product
so need to be
trained on
features etc.
To use analysis
To use customer surveys
to get feedback
Have a look at data and
look at any product range
that already exists and
see where my product
could be improved
Check
manufacturing and
if possible to
produce the product
with no issues,
Check economic
climate and
customer spending
habits, trends and
shopping patterns
Mention Brexit
issues and how this
may affect
customers
Attempting to increase
sales of new product in
1 month
All staff need to be
trained sufficiently
Check all areas working
well to help success
with business objective
of launch of new
product
Attempting to
increase sales of
new product in 1
month
All staff need to
be trained
sufficiently
Check all areas
working well to
help success

spending? with business
objective of
launch of new
product
Staff needs to be
introduced to new
product so need
to be trained on
features etc
To analysis the use of
products by customers by
getting survey to get
Checking
manufacturing
process of possible
to produce the
product with no
issue.
To increase the sales of
organic drink in the 1
month and 2 months.
Increasing sales
of product by
providing proper
training.
Need to increase
sales within the
one month of
product.
Have to look at the data
and take decision for
product development.
Checking economic
climate and
customer spending
habits and trends.
Organized well and
good training session
for staff.
Proper use of
training and
techniques for
manage
organization.
3 P4 - Your Marketing Mix and 7P’s related to your product
Product Describe the product you would like to launch
what makes this product different from (or at least competitive against) your competition?

Price How much are you selling this product for? Is it competitive? Realistic for your customers’ budget? Will you
run any seasonal promotions/discounts associated with this product?
Promotion How will you promote this product? Social media channels. What about this content will drive value
into your product?
People Who in the marketing department plays a role in your market strategy? Describe what each of them, or
each team, will do to bring your market strategy success.
Process How will the product be delivered to your customer? Is it an ongoing service? How you support their
success with your product?
Physical Evidence Where is your product displayed? If you sell an intangible product, how would customers
produce visible evidence of your business?
Produc
t
The product of company is organic drink for health conscious peoples at the market place in an
effective manner. Because company is never compromised with their premium as well as loyal
customers.
Price the company is charge premium pricing strategy which only targets a specific upper class of customers
in the market place (Folinas and Fotiadis, 2017).
Place for selling this new product company is select place which near college, offices, Public Park and
gardens because this is the refreshment types drink and boost energy level of customers.
Promo
tion
The promotion of Marks and Spencer's products is done through all the marketing mediums; like
advertisements on television, internet and social media, major newspapers, fashion magazines, Marks
and Spencer's broachers, etc
Proces
s
the company is taking order to customer through online process as well as through physical process
which is create more significant process. This helps to customers for get their product in their hand on
time as per requirements.
People the company have various layouts and for handling that they have talented and best human resources
that are completely able to handle any situation of market place (Hair Jr and et.al., 2015). They are also

creating various strategies to promote product and service at market place in an effective manner.
Physic
al
Eviden
ce
company puts great physical evidence on customer through its products and services in market place.
This creates more effective and valuable impact on the customers through its brand image. This is
most important and effective for the growth of company in the market place.
4 P4 -Your Budget – What will you spend to advertise your product
Over 1 month you have £ 50,000 to spend to launch your product using the various advertising methods to
generate awareness, fill in below where you will allocate your budget.
Promotional Budget for your product
ITEMS COST
TV advertisement 10000
Newspapers and publication 8000
Store promotion 9000
Social media 11000
Outside advertisement radio 12000
Total 50000 in pound
5 P4 -Your Marketing Analysis

STP Analysis: STP Analysis for your chosen product scenario – fill in the different boxes below about how these
areas relate to your product
STP
meaning
The STP analysis of an organisation plays a crucial role in the organisational behavioural patter. It
assists the organisation to understand the customers and to develop a product that the customers
can relate. With targeting and positioning Marks and Spencer are able to understand their current
business scenario.
S=
Segmentatio
n
The segmentation of company is divided into various kind of sectors but for the new product
company is select likes and dislike of customers in respect to tastes and preferences.
T=
Targeting
The company is target to UK and its market. This 95% of the pollution with the 30 minutes of line
M&S store by the end of year 2015. The company is target to whole and as per the new product
based company is target to health conscious people.
P=
Positioning
Marks and Spencer has positioned itself as a premium brand in the supermarket industry. It offers
the premium price for customers as customers have the willingness to pay a premium price for this
brand and they set their prices with the approach of premium brand perception in the minds of the
consumers.
6 Activities you need to complete
Activities you
need to
complete
Timespan Outcomes Any Further action that you need to take.
Weekly
Meetings with
3 days Educated on
product features
Update on any issues

sales team
Training
sessions
1 day session Review sales
targets
Train for any new technology and strategy for promote
product at market place.
Display training 1 day session Knowing about
product and service
features in the
market place.
For analysis the market needs.
Promotional
days
1 day event To promote product
at market place by
giving sample of
products.
To increase sales of organic drink and knowing customers
views as per that.

Control and Monitoring – Specific things you might need to do.
Choose 3 control techniques and 3 monitoring techniques and discuss
Control Techniques
Give examples of how you
control
Monitoring techniques
Give examples of how you
monitor
 For controlling company is
use feedback from
customers. This is also best
way of addressing needs of
customers. By this company
manager is collect records of
mistakes and try to solve
them. By this customers are
happy and by seeing those
changes per their needs and
wants.
 Customer analysis is also
help to control the process of
market because through that
company is able to analysis
requirement of customer
through company and its
product (Harmeling and
 Research to assess before
and after awareness levels
with the customers and the
media is help to monitor
performance of product at
market place in an effective
manner.
 The number of followers and
their levels of influences on
the social sites. For example:
other company are promote
product at social sites are
influence the customers of
marks and Spencer which is
create negative impact of
product and service on
product and company
(Malhotra, 2015). But the

et.al., 2017). This help to
attract more customers
towards company and for its
growth factors.
 Competitor’s analysis is
another technique which is
help to analysis the strategy
of competitors which are
used by them for bit the
Marks and Spencer.
other site if customer puts
and like their product on
social media is help to
monitor their performance at
market place.
 Increase sales in the market
place of the organic drink of
Marks and Spencer in that
case company is able to
know about their profits and
customer likes of product.
As per the analysis of this marketing plan is help to Marks and Spencer in order to launch their new product range
at market place for increase their sales and profit margin of company. This puts great impact and positive impact
on customers.
Evaluate your Marketing - Plan Discuss all of the following points
Did your marketing plan identify the trends that affect the organisation by conducting multiple analysis of the
environment?
Did your plan include a clear strategy developed to cater to needs of the target market?
Did your plan look at Segmentation, Targeting and positioning clearly?
Did your plan have clear objectives, taking in to consideration SWOT and PEST factors?

Did your plan include a discussion of the 7Ps related to your product?
Did your plan consider time frames, schedules, budgets and implementation responsibilities clearly and realistically
for the scenario?
Did your plan take into account how you measure and control areas towards for example such as Budgets and
marketing and societal objectives?

REFERENCES
Books and Journals
Baker, M. J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
Folinas, D. and Fotiadis, T., 2017. Marketing and Supply Chain Management: A Systemic Approach. Routledge.
Hair Jr, J.F. and et.al., 2015. Essentials of business research methods. Routledge.
Harmeling, C.M. and et.al., 2017. Toward a theory of customer engagement marketing. Journal of the Academy of
Marketing Science. 45(3). pp.312-335.
Luo, A., Roach, S. and Jiratchot, C., 2015. The effect of the 7Ps of the marketing mix on air freight customer
satisfaction and repurchase intention. Journal of Supply Chain Management Research and
Practice. 9(2). pp.28-36.
Malhotra, N. K., 2015. Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Mallik, A. and Farhan, S.N., 2018. Customer Centric Approach Using 7ps of Marketing Mix. International Journal of
Innovative Knowledge Concepts. 6(11). pp.136-149.
Mohammad, H.I., 2015. 7PS marketing mix and retail bank customer satisfaction in northeast Nigeria. British
journal of marketing studies. 3(3). pp.71-88.
Mohammadi, H., Saghaian, S. and Alizadeh, P., 2017. Prioritization of Expanded Marketing Mix in Different Stages
of the Product Life Cycle: The Case of Food Industry.
Ray, N., Das, D.K. and Kumar, R., 2017. Role of the Marketing Mix (7Ps) on the Development of Rural Tourism:
Evidence from Kamarpukur, West Bengal, India. In Tourism Marketing (pp. 189-202). Apple Academic
Press.
Samani, F.S. and et.al., 2017. INVESTIGATING THE RELATIONSHIP BETWEEN MARKETING MIX ELEMENTS (7PS) AND
IRANIAN EFL LEARNERS’CHOICE OF LANGUGAE INSTITUTIONS. European Journal of Foreign Language
Teaching.