Business marketing essential Assignment

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Roles of marketing as a function of business..........................................................................1
2. Structure of marketing department of Marks and Spencer.....................................................2
3. Overview of marketing process and importance of marketing environment .........................3
4. Analysis of marketing functions and its inter-relationship with other departments...............5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing may be defined as a process through which relationships are created with the
customers with the objective of keeping them satisfied. There are various essentials of marketing
which play a major role towards carrying out marketing smoothly. Marks and Spencer is a
multinational retail company, with its headquarter in united kingdom. The company was founded
around 135 years ago that is in the year 1884. This report will include the roles of marketing
along with the structure of marketing department. Apart from this, overview of the marketing
process would be provided. Furthermore, importance of marketing environment and analysis of
inter-relationship with other departments would be discussed.
TASK 1
1. Roles of marketing as a function of business
There are different kinds of roles of marketing as a function of business. These roles are
discussed in detail below:
To set the objectives of marketing: the most important function of marketing is to set its
objectives. The basic reason behind setting the objectives is that, it would provide a clear
direction to the employees regarding carrying out their marketing activities(Mandal, 2017). This
would in turn help the employees in combining their efforts towards the attainment of a mutual
objective efficiently. There are different kinds of marketing objectives that could be set by an
organisation depending on its nature, size or competition. For example, the marketing objectives
set by Marks and Spencer is to expand its business operation in an entirely new segment of
market.
Market research: another important role of marketing as a function is to carry out
thorough research of the market. Marks and Spencer invest huge amount of funds in its research
and development department so as to identify the current trends in market as well as need and
preferences of the customers. This is very important for the organisation in order to gain the
competitive advantage over its rivalry firms by beating its competitors.
Planning: it is very important to plan each and every element of marketing in order to
carry out marketing activities smoothly. Hence, in order to carry out marketing smoothly Marks
and Spencer prepare a blueprint of all the marketing activities that need to be carried out in order
to achieve the marketing objectives effectively and efficiently(Ahmed, 2018).
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